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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Computerspiel"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Search: subject_exact:"Personal computer game"
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Video game
7
Consumer behaviour
3
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Network economics
3
Netzwerkökonomik
3
Network effects
2
Video games
2
Advertising effects
1
Apps
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Consumer decision making
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Creative industries
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Hennig-Thurau, Thorsten
2
Aravindakshan, Ashwin
1
Backhaus, Klaus
1
Chu, Junhong
1
Eggert, Andreas
1
Eliashberg, Jehoshua
1
Jang, Sungha
1
Li, Xi
1
Marchand, André
1
Rajiv, Surendra
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Rubel, Olivier
1
Rutz, Oliver J.
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Shi, Mengze
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Steiner, Michael
1
Sun, Li
1
Wang, Xin
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
European Sport management quarterly : ESMQ
4
International journal of arts management
4
International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
4
International journal of selection and assessment : IJSA
4
International journal on media management : JMM
4
Journal of cultural economics
4
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ECONIS (ZBW)
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1
Measuring and forecasting mobile game app engagement
Rutz, Oliver J.
;
Aravindakshan, Ashwin
;
Rubel, Olivier
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012063318
Saved in:
2
Video mining : measuring visual information using automatic methods
Li, Xi
;
Shi, Mengze
;
Wang, Xin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 216-231
Persistent link: https://www.econbiz.de/10012063324
Saved in:
3
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
4
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
5
Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li
;
Rajiv, Surendra
;
Chu, Junhong
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
Saved in:
6
Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael
;
Wiegand, Nico
;
Eggert, Andreas
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
Saved in:
7
The power of an installed base to combat lifecycle decline : the case of video games
Jang, Sungha
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 123-154
Persistent link: https://www.econbiz.de/10011490866
Saved in:
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