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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Services marketing"
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Consumer behaviour
Customer satisfaction
Services marketing
Dienstleistung
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
Service industry
3
Service quality
3
Services
3
Beziehungsmarketing
2
Brand growth
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Brand management
2
Dienstleistungsmarketing
2
Dynamic multivariate panel model
2
Markenführung
2
Relationship marketing
2
Service branding
2
Service personalization
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Service qdrauality
2
Service relationship
2
Beschwerdemanagement
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Business model
1
Business models
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Cash refund
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Complaint management
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Consumer experience
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Geschäftsmodell
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Gutscheinsystem
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Information technology
1
Informationstechnik
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Konsumentenverhalten
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Markets
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Service
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Service failure and recovery
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Service replacement
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Service shutdown
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Voucher
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Voucher programme
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Dev, Chekitan S.
2
Huang, Ming-Hui
2
Ng, Irene
1
Wakenshaw, Susan Y. L.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
30
The journal of services marketing
29
The service industries journal
19
Journal of service management
18
Journal of service research : JSR
16
Journal of business research : JBR
15
Services marketing quarterly
15
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
13
Journal of retailing and consumer services
12
Fokus Dienstleistungsmarketing
11
International journal of hospitality management
11
Journal of service research
11
Springer eBook Collection / Business and Economics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
European journal of marketing : EJM
6
International journal of services and operations management
6
Gabler Edition Wissenschaft
5
International journal of quality and service sciences
5
Meffert-Marketing-Edition
5
Reihe Dienstleistungsmanagement, Dienstleistungsmarketing
5
Basler Schriften zum Marketing
4
Focus Dienstleistungsmarketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of contemporary hospitality management
4
Journal of the Academy of Marketing Science
4
Kohlhammer Edition Marketing
4
Psychology & marketing
4
Research
4
Schriften zu Marketing und Management
4
Schriftenreihe Schwerpunkt Marketing
4
Service business
4
Springer Gabler Research
4
The journal of business & industrial marketing
4
Berichte aus Energie- und Umweltforschung
3
Dynamik mit Verantwortung
3
International journal of business innovation and research : IJBIR
3
International journal of innovation management
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
3
International journal of services, economics and management
3
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1
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
3
The internet-of-things : review and research directions
Ng, Irene
;
Wakenshaw, Susan Y. L.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10011671912
Saved in:
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