//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"Personalmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Personalmanagement
Konsumentenverhalten
104
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
63
Markenimage
63
Brand
42
Markenartikel
42
Innovation
34
Social Web
23
Social web
23
Theory
23
Theorie
22
Internet marketing
21
Online-Marketing
21
New product development
20
Produktentwicklung
20
Advertising effects
19
Customer satisfaction
19
Kundenzufriedenheit
19
USA
19
United States
19
Werbewirkung
19
Innovation management
18
Innovationsmanagement
18
Advertising
16
Marketing
16
International marketing
15
Selling
14
Verkauf
14
B-to-B-Marketing
13
Business-to-business marketing
13
Corporate Social Responsibility
13
Corporate social responsibility
13
Dienstleistungsqualität
13
Distribution channel
13
more ...
less ...
Online availability
All
Undetermined
75
Type of publication
All
Article
105
Type of publication (narrower categories)
All
Article in journal
105
Aufsatz in Zeitschrift
105
Language
All
English
105
Author
All
Gijsbrechts, Els
4
Neslin, Scott A.
4
Verhoef, Peter C.
4
Warlop, Luk
4
Pauwels, Koen
3
Bijmolt, Tammo H. A.
2
Clement, Michel
2
Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Kamakura, Wagner A.
2
Konuş, Umut
2
Lalwani, Ashok K.
2
Melnyk, Valentyna
2
Mittal, Vikas
2
Nguyen, Hang T.
2
Sesé, F. Javier
2
Steenkamp, Jan-Benedict E. M.
2
Wieringa, Jaap E.
2
Yildirim, Gokhan
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Alavi, Sascha
1
Althuizen, Niek
1
Anderl, Eva
1
Angle, Justin W.
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Atuahene-Gima, Kwaku
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Klaus
1
Bagozzi, Richard P.
1
Barrot, Christian
1
Baxter, Stacey
1
Becker, Ingo Frank
1
Becker, Jan U.
1
Belk, Russell W.
1
Bellis, Emanuel de
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
920
Journal of retailing and consumer services
776
The international journal of human resource management
590
International journal of hospitality management
375
SpringerLink / Bücher
320
The journal of product & brand management
307
The journal of brand management : an international journal
295
International journal of human resource management
286
Human resource management
243
Human resource management review
243
Journal of business ethics : JOBE
213
Psychology & marketing
197
International journal of contemporary hospitality management
181
Asia Pacific journal of marketing and logistics
179
Cogent business & management
168
The journal of services marketing
159
Employee relations
157
European journal of marketing : EJM
151
Management revue : socio-economic studies
151
Journal of the Academy of Marketing Science
141
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
140
Human resource management journal
139
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of hospitality marketing & management
130
Journal of marketing
130
International journal of consumer studies
129
International journal of manpower
124
Springer eBook Collection
124
Journal of retailing
123
Marketing intelligence & planning
123
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Tourism management : research, policies, practice
112
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of strategic marketing
110
Journal of marketing management : MM
109
The service industries journal
106
International journal of retail & distribution management
105
Marketing letters : a journal of research in marketing
97
more ...
less ...
Source
All
ECONIS (ZBW)
105
Showing
1
-
10
of
105
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer success
management
, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
5
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
6
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
7
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
8
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
9
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Saved in:
10
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->