//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
104
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
63
Markenimage
63
Brand
42
Markenartikel
42
Innovation
34
Social Web
23
Social web
23
Theory
23
Theorie
22
Internet marketing
21
Online-Marketing
21
New product development
20
Produktentwicklung
20
Advertising effects
19
Customer satisfaction
19
Kundenzufriedenheit
19
USA
19
United States
19
Werbewirkung
19
Innovation management
18
Innovationsmanagement
18
Advertising
16
Marketing
16
International marketing
15
Selling
14
Verkauf
14
B-to-B-Marketing
13
Business-to-business marketing
13
Corporate Social Responsibility
13
Corporate social responsibility
13
Dienstleistungsqualität
13
Distribution channel
13
more ...
less ...
Online availability
All
Undetermined
75
Type of publication
All
Article
104
Type of publication (narrower categories)
All
Article in journal
104
Aufsatz in Zeitschrift
104
Language
All
English
104
Author
All
Gijsbrechts, Els
4
Neslin, Scott A.
4
Verhoef, Peter C.
4
Warlop, Luk
4
Pauwels, Koen
3
Bijmolt, Tammo H. A.
2
Clement, Michel
2
Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Kamakura, Wagner A.
2
Konuş, Umut
2
Lalwani, Ashok K.
2
Melnyk, Valentyna
2
Mittal, Vikas
2
Nguyen, Hang T.
2
Sesé, F. Javier
2
Steenkamp, Jan-Benedict E. M.
2
Wieringa, Jaap E.
2
Yildirim, Gokhan
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Alavi, Sascha
1
Althuizen, Niek
1
Anderl, Eva
1
Angle, Justin W.
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Klaus
1
Bagozzi, Richard P.
1
Barrot, Christian
1
Baxter, Stacey
1
Becker, Ingo Frank
1
Becker, Jan U.
1
Belk, Russell W.
1
Bellis, Emanuel de
1
Berger, Jonah
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
more ...
less ...
Source
All
ECONIS (ZBW)
104
Showing
41
-
50
of
104
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
42
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
43
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
44
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
45
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
46
Blending package shape with the gender dimension of brand image : how and why?
Pang, Jun
;
Ding, Ying
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 216-231
Persistent link: https://www.econbiz.de/10012506526
Saved in:
47
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
48
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
49
Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith
;
Turnbull, Sarah
;
Viglia, Giampaolo
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
Saved in:
50
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->