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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"E-commerce"
~type:"article"
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E-commerce
Beziehungsmarketing
72
Relationship marketing
72
Consumer behaviour
45
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45
Customer satisfaction
14
Kundenzufriedenheit
14
Marketing management
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Anderl, Eva
1
Becker, Ingo Frank
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Goić, Marcel
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Jerath, Kinshuk
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Kalyanam, Kirthi
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Konuş, Umut
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Kushwaha, Tarun
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Laer, Tom van
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
46
International journal of electronic customer relationship management : IJECRM
37
Journal of business research : JBR
26
Industrial marketing management : the international journal for industrial and high-tech firms
22
International journal of business information systems : IJBIS
20
International journal of e-business research : an official publication of the Information Resources Management Association
17
International journal of electronic marketing and retailing : IJEMR
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Electronic commerce research
15
Journal of internet commerce
14
The journal of business & industrial marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of electronic commerce research : JECR
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Electronic markets : the international journal on networked business
11
The service industries journal
11
Electronic Services
10
International journal of electronic commerce : IJEC
10
Journal of retailing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Information systems and e-business management : ISeB
9
International journal of retail & distribution management
9
Journal of marketing
9
Journal of open innovation : technology, market, and complexity
9
International journal of networking and virtual organisations : IJNVO
8
Journal of global information management : an official publication of the Information Resources Management Association
8
Journal of strategic marketing
8
Technological forecasting & social change : an international journal
8
Cogent business & management
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of management information systems : JMIS
7
Journal of the Academy of Marketing Science
7
Electronic commerce research and applications
6
International journal of production research
6
International journal of technology marketing : IJTMkt
6
Journal of organizational computing and electronic commerce
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Marketing intelligence & planning
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ECONIS (ZBW)
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1
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
3
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
4
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
5
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
6
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
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