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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Experiment"
~subject:"Loyalty program"
~subject:"Prospect Theory"
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Experiment
Loyalty program
Prospect Theory
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
12
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12
Preismanagement
5
Pricing strategy
5
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4
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Discounting
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Diskontierung
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Natter, Martin
2
Bijmolt, Tammo H. A.
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Keh, Hean Tat
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Park, Young-Hoon
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
6
Journal of business research : JBR
5
Journal of retailing
5
Marketing letters : a journal of research in marketing
4
Information systems research : ISR
3
Journal of promotion management : JPM
3
Consumer behavior analysis : (a) rational approach to consumer choice
2
European journal of operational research : EJOR
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Quantitative marketing and economics : QME
2
SFB 649 discussion paper
2
Schriften zum europäischen Management
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Advances in information systems and management science
1
American business review
1
Asia Pacific journal of marketing and logistics
1
CARESS working paper
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Decision sciences : DS
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Discussion paper / Universität St. Gallen, Volkswirtschaftliche Abteilung ; School of Economics and Political Science, Department of Economics
1
Economic and business review : EBR
1
Economics Papers from University Paris Dauphine
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European journal of marketing
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European journal of marketing : EJM
1
European retail research
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1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
3
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
4
(Poor) seeing is believing : when direct experience impairs product promotion
Ert, Eyal
;
Raz, Ornit
;
Heiman, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 881-895
Persistent link: https://www.econbiz.de/10011634094
Saved in:
5
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
6
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
7
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
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