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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
~subject:"Unternehmensnetzwerk"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
14
Information systems research : ISR
12
Technological forecasting & social change : an international journal
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
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Discussion paper / Centre for Economic Policy Research
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Journal of retailing and consumer services
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Cambridge working papers in economics
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The Oxford handbook of the economics of networks
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Electronic markets : the international journal on networked business
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International business review : the official journal of the European International Business Academy
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International journal of computational economics and econometrics
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International journal of industrial organization
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International journal of networking and virtual organisations : IJNVO
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Journal of economic behavior & organization : JEBO
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Journal of industry, competition and trade
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MIS quarterly
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Networks and spatial economics : a journal of infrastructure modeling and computation
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ECONIS (ZBW)
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1
Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li
;
Rajiv, Surendra
;
Chu, Junhong
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
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2
Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael
;
Wiegand, Nico
;
Eggert, Andreas
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
Saved in:
3
The power of an installed base to combat lifecycle decline : the case of video games
Jang, Sungha
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 123-154
Persistent link: https://www.econbiz.de/10011490866
Saved in:
4
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
5
Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
Saved in:
6
The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
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