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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Konsumentenverhalten
Werbewirkung
Consumer behaviour
104
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
63
Markenimage
63
Brand
42
Markenartikel
42
Innovation
34
Social Web
23
Social web
23
Theory
23
Theorie
22
Internet marketing
21
Online-Marketing
21
New product development
20
Produktentwicklung
20
Advertising effects
19
Customer satisfaction
19
Kundenzufriedenheit
19
USA
19
United States
19
Innovation management
18
Innovationsmanagement
18
Advertising
16
Marketing
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14
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B-to-B-Marketing
13
Business-to-business marketing
13
Corporate Social Responsibility
13
Corporate social responsibility
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English
110
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Gijsbrechts, Els
4
Neslin, Scott A.
4
Verhoef, Peter C.
4
Warlop, Luk
4
Pauwels, Koen
3
Bijmolt, Tammo H. A.
2
Clement, Michel
2
Dekimpe, Marnik G.
2
Edeling, Alexander
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Kamakura, Wagner A.
2
Konuş, Umut
2
Lalwani, Ashok K.
2
Mazodier, Marc
2
Melnyk, Valentyna
2
Mittal, Vikas
2
Nguyen, Hang T.
2
Quester, Pascale
2
Sattler, Henrik
2
Sesé, F. Javier
2
Steenkamp, Jan-Benedict E. M.
2
Wieringa, Jaap E.
2
Yildirim, Gokhan
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Alavi, Sascha
1
Althuizen, Niek
1
Anderl, Eva
1
Angle, Justin W.
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Klaus
1
Backhaus, Max
1
Bagozzi, Richard P.
1
Barrot, Christian
1
Baxter, Stacey
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
839
Journal of retailing and consumer services
775
International journal of hospitality management
312
The journal of product & brand management
308
The journal of brand management : an international journal
293
Psychology & marketing
205
Asia Pacific journal of marketing and logistics
180
Journal of business ethics : JOBE
159
The journal of services marketing
159
European journal of marketing : EJM
154
Journal of marketing communications
153
SpringerLink / Bücher
152
Journal of the Academy of Marketing Science
146
Journal of travel and tourism marketing
144
Journal of marketing
134
International journal of consumer studies
130
Journal of retailing
124
Marketing intelligence & planning
123
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Journal of marketing management : MM
117
Cogent business & management
115
Journal of strategic marketing
109
Industrial marketing management : the international journal for industrial and high-tech firms
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
International journal of retail & distribution management
103
Tourism management : research, policies, practice
103
Marketing letters : a journal of research in marketing
100
The journal of consumer marketing
98
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Journal of international consumer marketing
91
The service industries journal
91
The international review of retail, distribution and consumer research
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of marketing research : JMR
86
Journal of global marketing
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
85
International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
83
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ECONIS (ZBW)
110
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1
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10
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110
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date (oldest first)
1
Customer success
management
, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
5
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
6
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
7
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
8
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
9
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Saved in:
10
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
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