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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenartikel"
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Markenartikel
Consumer behaviour
158
Konsumentenverhalten
158
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
64
Markenimage
64
Internet marketing
52
Online-Marketing
52
Brand
51
Market research
45
Marktforschung
45
Theory
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Theorie
42
Marketing
41
Advertising effects
36
Werbewirkung
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Viral marketing
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Virales Marketing
35
Advertising
33
Social Web
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Social web
33
Werbung
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USA
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United States
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Innovation
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Vertriebsweg
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International marketing
23
Internationales Marketing
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Einzelhandel
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Marketing theory
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Retail trade
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Bowman, Douglas
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
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2
Nguyen, Hang T.
2
Pauwels, Koen
2
Srivastava, Rajendra Krishan
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Chark, Robin
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Chinchanachokchai, Sydney
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Colicev, Anatoli
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of brand management : an international journal
246
Journal of business research : JBR
242
The journal of product & brand management
193
Journal of retailing and consumer services
144
European journal of marketing : EJM
62
Psychology & marketing
53
SpringerLink / Bücher
50
Asia Pacific journal of marketing and logistics
44
Marketing intelligence & planning
37
Journal of marketing
34
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
The journal of consumer marketing
31
International journal of hospitality management
29
Journal of fashion marketing and management
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
European journal of marketing
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
International journal of market research : JMRS ; the journal of the Market Research Society
26
Journal of promotion management : JPM
26
Business horizons
25
Journal of marketing management : MM
25
International journal of consumer studies
24
Journal of advertising research
24
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International marketing review
22
Journal of global marketing
22
International journal of advertising : the review of marketing communications
21
International journal of market research
21
Journal of retailing
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
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ECONIS (ZBW)
51
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
4
Like the ad or the brand?
Marketing
stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
5
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
6
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
7
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
8
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
9
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
10
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
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