//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Marketing management"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
USA
Brand management
97
Markenführung
97
Consumer behaviour
63
Konsumentenverhalten
63
Brand image
62
Markenimage
62
Brand
44
Markenartikel
44
B-to-B-Marketing
17
Beziehungsmarketing
17
Business-to-business marketing
17
Relationship marketing
17
Social Web
14
Social web
14
Advertising effects
13
Werbewirkung
13
Advertising
10
Internet marketing
10
Online-Marketing
10
Branding
7
International marketing
7
Internationales Marketing
7
Viral marketing
7
Virales Marketing
7
Werbung
7
Lieferantenmanagement
6
Marketingmanagement
6
Personality psychology
6
Persönlichkeitspsychologie
6
Social media
6
Supplier relationship management
6
Brand equity
5
Brand extension
5
Markentransfer
5
New product development
5
Produktentwicklung
5
United States
5
Brands
4
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Akdeniz, M. Billur
1
Berger, Jonah
1
Demirci, Ceren
1
El Gamal, Monica
1
Feng, Hui
1
Fitzsimons, Gráinne
1
Gill, Tripat
1
Hochstein, Bryan W.
1
Kirca, Ahmet H.
1
Kuehnl, Christina
1
Mantau, Alexandra
1
Mehrotra, Vijay
1
Mittal, Vikas
1
Morgan, Neil A.
1
Nagel, Duane M.
1
Nguyen, Hang T.
1
O'Guinn, Thomas C.
1
Olsen, G. Douglas
1
Ozcan, Kerimcan
1
Pauwels, Koen
1
Pracejus, John W.
1
Pratt, Alexander B.
1
Ramaswamy, Venkatram
1
Randhawa, Praneet
1
Rangarajan, Deva
1
Slotegraaf, Rebecca J.
1
Srinivasan, Shuba
1
Talay, M. Berk
1
Voorhees, Clay M.
1
Vorhies, Douglas W.
1
Winterich, Karen Page
1
Yildirim, Gokhan
1
Zhang, Yinlong
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
116
The journal of brand management : an international journal
69
Journal of business research : JBR
61
The journal of business & industrial marketing
58
The journal of product & brand management
53
Journal of business-to-business marketing
36
European journal of marketing : EJM
28
Journal of strategic marketing
27
Journal of retailing and consumer services
23
Journal of marketing communications
21
SpringerLink / Bücher
21
Journal of marketing management : MM
19
Journal of marketing
15
Journal of the Academy of Marketing Science
15
Gabler Edition Wissenschaft
13
Journal of advertising research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Marketing intelligence & planning
13
Springer eBook Collection
12
Business horizons
11
Harvard business review : HBR
11
Harvard-Business-Manager : das Wissen der Besten
11
International journal of hospitality management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing for higher education
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of promotion management : JPM
11
Journal of retailing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Asia Pacific journal of marketing and logistics
10
International marketing review
10
Journal of marketing theory and practice
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
Journal of marketing research : JMR
9
The IUP journal of brand management : IJBRM
9
The marketing review
9
Tourism management : research, policies, practice
9
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
The interactive effects of product and brand portfolio strategies on brand performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.
;
Randhawa, Praneet
;
Talay, M. Berk
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
Saved in:
4
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
5
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
6
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
7
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
8
Same sound, same preference? : investigating sound symbolism effects in international brand names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
9
How political identity and charity positioning increase donations : insights from Moral Foundations Theory
Winterich, Karen Page
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 346-354
Persistent link: https://www.econbiz.de/10009684910
Saved in:
10
Linking marketing capabilities with profit growth
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
;
Vorhies, Douglas W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->