//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenforschung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
Brand
40
Markenartikel
40
Theorie
30
Advertising effects
29
Werbewirkung
29
Internet marketing
27
Online-Marketing
27
Experiment
24
Personality psychology
21
Persönlichkeitspsychologie
21
Social Web
21
Social web
21
Advertising
19
Einzelhandel
18
Retail trade
18
Werbung
18
Viral marketing
16
Virales Marketing
16
Emotion
15
Customer satisfaction
14
Kundenzufriedenheit
14
Online retailing
14
Online-Handel
14
Distribution channel
13
Vertriebsweg
13
Cognition
12
E-commerce
12
Electronic Commerce
12
Kognition
12
Sales promotion
12
Verkaufsförderung
12
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
30
Author
All
Ailawadi, Kusum L.
1
Akpinar, Ezgi
1
Astous, Alain d'
1
Backhaus, Klaus
1
Bellis, Emanuel de
1
Bremer, Lucas
1
Burghartz, Pia Teresa
1
Chan, Eugene Y.
1
Chen, Yuxin
1
Cornelißen, Markus
1
Dinsmore, John
1
Eggert, Andreas
1
Eisenbeiß, Maik
1
Ewijk, Bernadette J. van
1
Forehand, Mark R.
1
Foxall, Gordon R.
1
Franke, Nikolaus
1
García-de-Frutos, Nieves
1
Gedenk, Karen
1
Ghosh, Pulak
1
Gijsbrechts, Els
1
Grinstein, Amir
1
Görgen, Jonas
1
Haenlein, Michael
1
Hariharan, Vijay Ganesh
1
Heitmann, Mark
1
Hernandez, José Mauro da Costa
1
Hoffmann, Stefan
1
Hofstetter, Reto
1
Horen, Femke van
1
Huang, Pei
1
Häubl, Gerald
1
Irwin, Julie Richt
1
Kardes, Frank R.
1
Kehret-Ward, Trudy
1
Keller, L. R.
1
Klanner, Ilse-Maria
1
Krause, Franziska
1
Krohmer, Harley
1
Kwon, Changhyun
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
NBER working paper series
91
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
81
Discussion paper / Centre for Economic Policy Research
71
Management science : journal of the Institute for Operations Research and the Management Sciences
64
Economics letters
57
Europäische Hochschulschriften / 5
55
Journal of economic psychology : research in economic psychology and behavioral economics
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
European journal of operational research : EJOR
53
Gabler Edition Wissenschaft
53
Journal of business research : JBR
53
International journal of industrial organization
52
Journal of economic behavior & organization : JEBO
50
Journal of retailing and consumer services
48
The American economic review
41
CESifo working papers
39
SpringerLink / Bücher
39
Journal of economics
33
Discussion papers / CEPR
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Operations research
32
Discussion paper / Tinbergen Institute
31
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
31
Working paper
31
Discussion paper
30
The Rand journal of economics
29
Applied economics
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
International journal of production economics
27
International journal of production research
26
Journal of marketing research : JMR
26
European economic review : EER
25
The journal of industrial economics
24
The review of economic studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
23
Manufacturing & service operations management : M & SOM
23
Research in consumer behavior
23
Discussion paper series / IZA
22
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
Relevance
Date (newest first)
Date (oldest first)
1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
3
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
4
Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, Thomas
;
Platzer, Michael
;
Schröder, Nadine
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 194-215
Persistent link: https://www.econbiz.de/10012506525
Saved in:
5
A model of product compatibility introduction with consumer recognition
Wei, Yuansheng
;
Huang, Pei
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 613-629
Persistent link: https://www.econbiz.de/10012152469
Saved in:
6
Flying with a net, and without : preventative devices and self-control
Rao, Raghunath Singh
;
Irwin, Julie Richt
;
Liu, Zhuping
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 521-543
Persistent link: https://www.econbiz.de/10012494692
Saved in:
7
Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili
;
Mai, Robert
;
García-de-Frutos, Nieves
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 281-305
Persistent link: https://www.econbiz.de/10012063329
Saved in:
8
Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang
;
Swait, Joffre
;
Chen, Yuxin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
Saved in:
9
A simultaneous model of multiple-discrete choices of variety and quantity
Lans, Ralf van der
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 242-257
Persistent link: https://www.econbiz.de/10011882552
Saved in:
10
Sharing product harm information : the effects of self-construal and self-relevance
Akpinar, Ezgi
;
Verlegh, Peeter
;
Smidts, Ale
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011882565
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->