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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"International journal of selection and assessment"
~language:"eng"
~source:"econis"
~subject:"Brand management"
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Brand management
Corporate reputation
27
Firmenimage
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Einzelhandel
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Consumer behaviour
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Perception
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Burt, Steven
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Chandon, Jean-Louis
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Cliquet, Gérard
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Diallo, Mbaye Fall
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Philippe, Jean
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International journal of retail & distribution management
International journal of selection and assessment
The journal of brand management : an international journal
39
Journal of business research : JBR
24
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
Scandinavian journal of management
3
The IUP journal of brand management : IJBRM
3
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Brand culture
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Business horizons
2
DBA Africa management review
2
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ECONIS (ZBW)
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Factors influencing consumer behaviour towards store brands : evidence from the French market
Diallo, Mbaye Fall
;
Chandon, Jean-Louis
;
Cliquet, Gérard
; …
- In:
International journal of retail & distribution management
41
(
2013
)
6
,
pp. 422-441
Persistent link: https://www.econbiz.de/10009770729
Saved in:
2
The role of ideology in brand strategy : the case of a food retail company in Italy
Massa, Silvia
;
Testa, Stefania
- In:
International journal of retail & distribution management
40
(
2012
)
2
,
pp. 109-127
Persistent link: https://www.econbiz.de/10009519740
Saved in:
3
From the retail brand to the retail-er as a brand : themes and issues in retail branding research
Burt, Steven
;
Davies, Keri
- In:
International journal of retail & distribution management
38
(
2010
)
11/12
,
pp. 865-878
Persistent link: https://www.econbiz.de/10008759914
Saved in:
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