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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business economics and management"
~subject:"Brand image"
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International journal of retail & distribution management
Journal of business economics and management
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Journal of travel and tourism marketing
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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International journal of advertising : the quarterly review of marketing communications
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International journal of event and festival management
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Journal of business research : JBR
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Journal of destination marketing & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of retailing and consumer services
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Journal of vacation marketing
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Tourism management : research, policies, practice
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business analyst : a refereed journal of Shri Ram College of Commerce
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DUV / Wirtschaftswissenschaft
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Global business review
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International journal of contemporary hospitality management
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Influence of sensory stimuli on brand experience, brand equity and purchase intention
Moreira, António Carrizo
;
Fortes, Nuno
;
Santiago, Ramiro
- In:
Journal of business economics and management
18
(
2017
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011721668
Saved in:
2
Post-event visits as the sources of marketing strategy sustainability : a conceptual model approach
Li, Hui
;
Song, Wei
;
Collins, Roger
- In:
Journal of business economics and management
15
(
2014
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10010256691
Saved in:
3
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
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