//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of food products marketing"
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
870
Konsumentenverhalten
870
Brand management
318
Markenführung
318
Brand image
254
Markenimage
254
Brand
211
Markenartikel
208
Einzelhandel
133
Retail trade
133
Beziehungsmarketing
130
Relationship marketing
130
Food
71
Lebensmittel
71
Luxury goods
65
Luxusgüter
65
USA
61
United States
61
Online retailing
55
Online-Handel
55
Food retailing
47
Lebensmitteleinzelhandel
47
Customer satisfaction
45
Emotion
45
Kundenzufriedenheit
45
Social Web
44
Social web
44
Internet marketing
43
Marketing management
43
Marketingmanagement
43
Online-Marketing
43
Food consumption
34
Lebensmittelkonsum
34
Advertising effects
31
Bio-Lebensmittel
31
China
31
Corporate Social Responsibility
31
Corporate social responsibility
31
Organic food
31
Werbewirkung
31
more ...
less ...
Online availability
All
Undetermined
416
Free
10
Type of publication
All
Article
860
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
870
Aufsatz in Zeitschrift
870
Collection of articles of several authors
10
Sammelwerk
10
Conference paper
7
Konferenzbeitrag
7
Case study
4
Fallstudie
4
Festschrift
3
Konferenzschrift
1
more ...
less ...
Language
All
English
870
Author
All
Cliquet, Gérard
5
Faultrier, Brigitte de
5
Hansen, Håvard
5
Johnson, Lester W.
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Carpenter, Jason M.
4
Diallo, Mbaye Fall
4
Gil Saura, Irene
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kenning, Peter
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Abratt, Russell
3
Ballantine, Paul W.
3
Bartels, Jos
3
Beneke, Justin
3
Berenguer Contrí, Gloria
3
Borges, Adilson
3
Boulay, Jacques
3
Chan-Halbrendt, Catherine
3
Del Giudice, Teresa
3
Deli-Gray, Zsuzsa
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Faßnacht, Martin
3
Feenstra, Florence
3
Fetscherin, Marc
3
Forsythe, Sandra
3
Gabrielli, Veronica
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Henryks, Joanna
3
Hota, Monali
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kim, Hye-yŏng
3
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
International journal of retail & distribution management
Journal of food products marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
more ...
less ...
Source
All
ECONIS (ZBW)
870
Showing
1
-
10
of
870
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->