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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Brand"
~subject:"Children's books"
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International journal of retail & distribution management
Journal of macromarketing : examining the interactions among markets, marketing, and society
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The representation of shopping in children's books
Badot, Olivier
;
Brée, Joël
;
Damay, Coralie
;
Guichard, …
- In:
International journal of retail & distribution management
44
(
2016
)
10
,
pp. 976-995
Persistent link: https://www.econbiz.de/10011634879
Saved in:
2
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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