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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Merrilees, Bill"
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Merrilees, Bill
Cliquet, Gérard
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International journal of retail & distribution management
The journal of brand management : an international journal
Australasian marketing journal
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Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
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ECONIS (ZBW)
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An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
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2
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
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3
Building retail tenant trust: neighbourhood versus regional shopping centres
Roberts, Jane
;
Merrilees, Bill
;
Herington, Carmel
; …
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 597-612
Persistent link: https://www.econbiz.de/10008651874
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