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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Relationship marketing"
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Relationship marketing
Brand management
611
Markenführung
611
Consumer behaviour
429
Konsumentenverhalten
429
Brand image
330
Markenimage
330
Brand
274
Markenartikel
271
Beziehungsmarketing
175
Einzelhandel
115
Retail trade
115
Marketing management
82
Marketingmanagement
82
Luxury goods
73
Luxusgüter
73
Social Web
67
Social web
67
Brand architecture
58
Markenarchitektur
57
Internet marketing
55
Online-Marketing
55
Corporate reputation
48
Firmenimage
48
Emotion
46
USA
45
United States
45
Corporate Social Responsibility
44
Corporate social responsibility
44
Customer satisfaction
44
Kundenzufriedenheit
44
Online retailing
35
Online-Handel
35
Distribution channel
30
Vertriebsweg
30
Brand loyalty
29
Advertising effects
28
International marketing
28
Internationales Marketing
28
Werbewirkung
28
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173
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175
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2
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Gil Saura, Irene
4
Berenguer Contrí, Gloria
3
Fetscherin, Marc
3
Frasquet Deltoro, Marta
3
Šerić, Maja
3
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Donavan, D. Todd
2
Ieva, Marco
2
Iglesias, Oriol
2
Ind, Nicholas
2
Kaufmann, Hans Rüdiger
2
Khan, Imran
2
Loureiro, Sandra Maria Correia
2
Mollá Descals, Alejandro
2
Nor Asiah Omar
2
Rahman, Zillur
2
Rosenbaum, Mark S.
2
Wiedmann, Klaus-Peter
2
Wozniak, Richard
2
Zarantonello, Lia
2
Ziliani, Cristina
2
Abbes, Molka
1
Abratt, Russell
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Al-Maghrabi, Talal
1
Alamro, Ahmed
1
Albaum, Gerald S.
1
Albinsson, Pia A.
1
Alves, Helena
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Andreini, Daniela
1
Anisimova, Tatiana
1
Anjaly, Bhawna
1
Arslanagić-Kalajdžić, Maja
1
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International journal of retail & distribution management
The journal of brand management : an international journal
Journal of business research : JBR
650
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
187
Journal of the Academy of Marketing Science
172
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
Marketing intelligence & planning
107
European Journal of Marketing
106
Journal of service management
106
Journal of Business & Industrial Marketing
104
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of Services Marketing
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
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ECONIS (ZBW)
175
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1
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
2
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
3
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
4
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
5
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
6
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
7
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
8
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
9
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
10
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
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