//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of retail & distribution management"
~person:"Olbrich, Rainer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
1
Brand management
1
Competition
1
Consumer behaviour
1
Deutschland
1
Germany
1
Handelsmarke
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Store brand
1
Wettbewerb
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Olbrich, Rainer
Ahlert, Dieter
1
Bezaz, Nora
1
Brun, Alessandro
1
Calvo-Porral, Cristina
1
Cervellon, Marie-Cécile
1
Chen, Shaoshan
1
Cliquet, Gérard
1
Collins, Alan M.
1
Coudriet, Rachael
1
Diallo, Mbaye Fall
1
Frasquet Deltoro, Marta
1
George, Richard G.
1
Glynn, Mark S.
1
Grewe, Gundula
1
Gómez-Suárez, Mónica
1
Hooker, Neal H.
1
Jara, Magali
1
Kaswengi, Joseph
1
Loureiro, Sandra Maria Correia
1
Lévy Mangin, Jean-Pierre
1
Mohd Suki, Norazah
1
Mollá Descals, Alejandro
1
Moretto, Antonella
1
Muruganantham, G.
1
Nicolau-Gonzalbez, Juan-Luis
1
Parsons, Andrew G.
1
Priyadharshini, K.
1
Quinones, Myriam
1
Robert, Isabelle
1
Rosmala, Yuli
1
Ruiz-Molina, Maria Eugenia
1
Salnikova, Ekaterina
1
Sasmita, Jumiati
1
Sellers Rubio, Ricardo
1
Shergill, Gurvinder S.
1
Stanton, John L.
1
Wang, Edward S. T.
1
Wiley, James B.
1
Yagüe Guillén, María Jésus
1
more ...
less ...
Published in...
All
International journal of retail & distribution management
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
2
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing / Fernuniversität : Forschungsbericht
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
1
Handelsforschung
1
Journal of retailing and consumer services
1
Markenartikel : das Magazin für Markenführung
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Research papers from the Chair of Marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consequences of competition between national brands and private labels : empirical results from different German outlet formats
Olbrich, Rainer
;
Grewe, Gundula
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 933-951
Persistent link: https://www.econbiz.de/10009521951
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->