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~isPartOf:"International journal of retail & distribution management"
~subject:"Brand image"
~subject:"Food industry"
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International journal of retail & distribution management
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The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
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2
The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T.
- In:
International journal of retail & distribution management
41
(
2013
)
10
,
pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
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