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~isPartOf:"International journal of retail & distribution management"
~subject:"Kundenbindung"
~subject:"Mobile Business"
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Kundenbindung
Mobile Business
Consumer behaviour
6
Konsumentenverhalten
6
Kundenbindungsprogramm
6
Loyalty program
6
Beziehungsmarketing
4
Relationship marketing
4
Cluster analysis
1
Clusteranalyse
1
Compatibility
1
Customer experience
1
Customer satisfaction
1
Dienstleistungsqualität
1
Einzelhandel
1
Enjoyment
1
Gender
1
Gender difference
1
Geschlecht
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Italien
1
Italy
1
Kundenzufriedenheit
1
Loyalty
1
Loyalty programme
1
Loyalty programs
1
Medium preference
1
Mobile business
1
Mobile communications
1
Mobile coupon adoption
1
Mobilkommunikation
1
Motivation
1
Personal innovativeness
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Print vs online
1
Retail trade
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Satisfaction
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Service quality
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Subjective norm
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Ha, Young
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Im, Hyunjoo
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International journal of retail & distribution management
SpringerLink / Bücher
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of retailing and consumer services
5
Kundenmanagement & Electronic Commerce
5
Applied Marketing Science / Angewandte Marketingforschung
2
European journal of marketing : EJM
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Gabler Edition Wissenschaft
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Information systems research : ISR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Research
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The service industries journal
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Accounting research journal
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An economic theorist's book of tales : essays that entertain the consequences of new assumptions in economic theory
1
Annals of tourism research : ATR ; a social sciences journal
1
Applied marketing science / Angewandte Marketingforschung
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
CFAC-Schriften zur Luftfahrt
1
Cases on SMEs and open innovation : applications and investigations
1
Customising stakeholder management strategies : concepts for long-term business success
1
Electronic commerce research and applications
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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Gabler Edition Wissenschaft / Marktorientiertes Management
1
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Harvard business review : HBR
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Interdisciplinary management research XVI ; 1
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International journal of Indian culture and business management : IJICBM
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International journal of business information systems : IJBIS
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International journal of contemporary hospitality management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of hospitality management
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of management & enterprise development : IJMED
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of global marketing
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Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
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