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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"The journal of product & brand management"
~person:"Wallace, Elaine"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand
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Consumer behaviour
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Markenartikel
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Wallace, Elaine
Guzman, Francisco
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Fetscherin, Marc
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Veloutsou, Cleopatra
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Broyles, S. Allen
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Diallo, Mbaye Fall
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Dias, Joana Carmo
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International journal of retail and distribution management
The journal of product & brand management
European journal of marketing : EJM
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ECONIS (ZBW)
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
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