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~isPartOf:"International journal of revenue management : IJRM"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"United States"
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Brand management
United States
Sportmarketing
15
Sports marketing
15
Professional sports
9
Profisport
9
Consumer behaviour
8
Konsumentenverhalten
8
Football
7
Fußball
7
Markenführung
7
Sport organization
6
Sportorganisation
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Beziehungsmarketing
5
Relationship marketing
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Sport
5
Brand image
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Markenimage
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Sponsoring
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Sponsorship
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Sports
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Marketing management
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Marketingmanagement
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Revenue management
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Revenue-Management
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Social Web
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Social web
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fans
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sponsorship
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Ambush marketing
1
Anreiz
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Arbeitsgruppe
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Athletes
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Befragung
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Betriebliche Wertschöpfung
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Brand identity dynamics
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Bundling strategy
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CCT
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Agyemang, Kwame J. A.
1
Bertschy, Marjorie
1
Chanavat, Nicolas
1
Chien, P. Monica
1
Desbordes, Michel
1
Kelly, Sarah J.
1
Kim, Sungkyung
1
Manoli, Argyro Elisavet
1
Martinent, Guillaume
1
Mühlbacher, Hans
1
Papadimitriou, D.
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Parganas, P.
1
Parris, Denise Linda
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Tsordia, Ch.
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Weeks, Clinton S.
1
Williams, Antonio S.
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International journal of revenue management : IJRM
Journal of strategic marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
64
International journal of sport management and marketing : IJSMM
54
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
33
Sport management review
31
European Sport management quarterly : ESMQ
26
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
Sport, Business and Management : an international journal ; SBM
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
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ECONIS (ZBW)
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1
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
2
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
3
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
4
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
5
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
6
Creating revenue via Organisational "Brandpression" Management (OBpM) : a marriage of brand management and impression management in professional sport
Agyemang, Kwame J. A.
;
Williams, Antonio S.
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009791531
Saved in:
7
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
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