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~isPartOf:"International journal of revenue management : IJRM"
~subject:"Brand management"
~subject:"Sports economics"
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Brand management
Sports economics
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4
Sports marketing
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Consumer behaviour
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Markenführung
2
Professional sports
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Profisport
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Revenue management
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Revenue-Management
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Anreiz
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Beziehungsmarketing
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Bundling strategy
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Football
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Generation Y
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Marketingmanagement
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Agyemang, Kwame J. A.
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Parris, Denise Linda
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Williams, Antonio S.
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International journal of revenue management : IJRM
International journal of sport management and marketing : IJSMM
44
International journal of sports marketing & sponsorship
36
European Sport management quarterly : ESMQ
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
Journal of sport management : the official journal of the North American Society of Sport Management
24
Sport management review
23
Journal of business research : JBR
9
International journal of sport finance
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Sport, Business and Management : an international journal ; SBM
7
The journal of brand management : an international journal
7
Edward Elgar E-Book Archive
5
Journal of strategic marketing
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
European journal of operational research : EJOR
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Journal of sports economics
4
SpringerLink / Bücher
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of international management : EJIM
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Routledge international handbooks
3
The journal of product & brand management
3
Applied economics
2
Asian economic policy review : AEPR
2
BestMasters
2
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
2
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of retail & distribution management
2
Journal of business strategy
2
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Creating revenue via Organisational "Brandpression" Management (OBpM) : a marriage of brand management and impression management in professional sport
Agyemang, Kwame J. A.
;
Williams, Antonio S.
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009791531
Saved in:
2
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
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