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~isPartOf:"International journal of selection and assessment"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~source:"econis"
~subject:"Corporate reputation"
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Search: subject_exact:"Corporate image"
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Corporate reputation
Firmenimage
38
Public relations
12
Öffentlichkeitsarbeit
12
Corporate Social Responsibility
10
Corporate social responsibility
10
Corporate culture
9
Unternehmenskultur
9
Perception
7
Personalauswahl
7
Personalbeschaffung
7
Personnel selection
7
Recruitment
7
Wahrnehmung
7
Consumer behaviour
6
Konsumentenverhalten
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Personality psychology
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Persönlichkeitspsychologie
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HR marketing
5
Personalmarketing
5
Reputation
5
Social values
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Soziale Werte
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Advertising
3
Arbeitsuche
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Brand architecture
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Brand image
3
Brand management
3
Job search
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Markenarchitektur
3
Markenführung
3
Markenimage
3
Stakeholder
3
corporate branding
3
Beziehungsmarketing
2
CSR communication
2
Communication
2
Confidence
2
Corporate identity
2
Crisis management
2
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Melewar, T. C.
3
Proost, Karin
3
Van Vianen, Annelies E. M.
3
Bang, Nguyen
2
De Witte, Karel
2
Fullerton, Jami A.
2
Goede, Marije E. E. de
2
Klehe, Ute-Christine
2
Schreurs, Bert
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Ahmed, Sara
1
Al Shurideh, Muhammad
1
Anderson, Neil
1
Bailey, Ainsworth Anthony
1
Bartholmé, Roland H.
1
Basile, Kelly
1
Biraghi, Silvia
1
Bolhuis, Wendy
1
Bonifield, Carolyn M.
1
Bosch, Annette L. M. van den
1
Bragger, Jennifer D.
1
Brennett, Roger
1
Bögel, Paula Maria
1
Carless, Sally A.
1
Chen, Cheng-Hao Steve
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Chen, Chien-cheng
1
Costa, Ana Narciso
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Derous, Eva
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Dinnie, Keith
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Druart, Celina
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1
Elving, Wim J. L.
1
Ferguson, Mary Ann
1
Foroudi, Pantea
1
Frasca, Keely J.
1
Froese, Fabian Jintae
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Gambetti, Rossella Chiara
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International journal of selection and assessment
Journal of marketing communications
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
81
Journal of business research : JBR
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
50
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
The Oxford handbook of corporate reputation
35
Corporate reputation review
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
25
The journal of product & brand management
23
International journal of hospitality management
22
International studies of management and organization
20
Reputation Management
20
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
European management journal
16
Journal of business strategy
16
Cogent business & management
15
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
The Academy of Management review : AMR
13
Corporate reputation : managing opportunities and threats
12
Journal of strategic marketing
12
Organizational identity in practice
12
Qualitative market research : an international journal
12
The employer brand : keeping faith with the deal
12
The journal of applied business research
12
International journal of retail & distribution management
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
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1
The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics
Park, Keonyoung
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
Saved in:
2
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
3
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
4
Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
5
The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing
;
Basile, Kelly
;
Letourneau, Olivia
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
Saved in:
6
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
Saved in:
7
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
8
Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
Saved in:
9
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
Saved in:
10
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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