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~isPartOf:"International journal of selection and assessment"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~person:"Hartland, Trevor"
~source:"econis"
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International journal of selection and assessment
Journal of strategic marketing
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ECONIS (ZBW)
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Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
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