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~isPartOf:"International journal of selection and assessment"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~source:"econis"
~subject:"Brand architecture"
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Brand architecture
Corporate reputation
28
Firmenimage
28
Corporate culture
8
Unternehmenskultur
8
Perception
7
Personalauswahl
7
Personalbeschaffung
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Personnel selection
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Recruitment
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Wahrnehmung
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Brand management
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Markenführung
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HR marketing
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Personality psychology
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Personalmarketing
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corporate reputation
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Barnier, Virginie de
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Johns, Raechel
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Khojastehpour, Morteza
1
Moussa, Anthony
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International journal of selection and assessment
Journal of strategic marketing
The journal of brand management : an international journal
26
Journal of business research : JBR
17
European journal of marketing : EJM
15
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of product & brand management
8
International studies of management and organization
6
Marketing intelligence & planning
4
Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
3
Journal of marketing communications
3
Reputation Management
3
Asia Pacific journal of marketing and logistics
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Family business review : journal of the Family Firm Institute
2
Foundations of corporate heritage
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of retailing and consumer services
2
Manual of international marketing
2
Scandinavian journal of management
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The IUP journal of brand management : IJBRM
2
The Oxford handbook of corporate reputation
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Africapitalism : rethinking the role of business in Africa
1
Amfiteatru economic : an economic and business research periodical
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Decision
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Discussion papers / Governance and the Efficiency of Economic Systems
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Employer branding for competitive advantage : models and implementation strategies
1
European Journal of Marketing
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ECONIS (ZBW)
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How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony
;
Barnier, Virginie de
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
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2
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
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