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~isPartOf:"International journal of selection and assessment"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~source:"econis"
~subject:"Brand management"
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Search: subject_exact:"Corporate image"
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Brand management
Corporate reputation
28
Firmenimage
28
Corporate culture
8
Unternehmenskultur
8
Perception
7
Personalauswahl
7
Personalbeschaffung
7
Personnel selection
7
Recruitment
7
Wahrnehmung
7
Markenführung
6
HR marketing
5
Personality psychology
5
Personalmarketing
5
Persönlichkeitspsychologie
5
Public relations
5
Öffentlichkeitsarbeit
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Social values
4
Soziale Werte
4
Arbeitsuche
3
Job search
3
Multinationales Unternehmen
3
Transnational corporation
3
corporate reputation
3
Advertising
2
Advertising effects
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Ausländische Tochtergesellschaft
2
Brand architecture
2
Environmental management
2
Foreign subsidiary
2
Markenarchitektur
2
Social Web
2
Social web
2
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USA
2
Umweltmanagement
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United States
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Smith, Katherine Taken
2
Barnier, Virginie de
1
Dunbar, Seth
1
Hanson, Nicole
1
Hartland, Trevor
1
Johns, Raechel
1
Khojastehpour, Morteza
1
Moussa, Anthony
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Sharpe, Stacey
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Smith, L. Murphy
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Smith, Murphy
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Wang, Kun
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Williams-Burnett, Nicola
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International journal of selection and assessment
Journal of strategic marketing
The journal of brand management : an international journal
39
Journal of business research : JBR
24
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
Scandinavian journal of management
3
The IUP journal of brand management : IJBRM
3
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Brand culture
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Business horizons
2
DBA Africa management review
2
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ECONIS (ZBW)
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1
How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony
;
Barnier, Virginie de
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
Saved in:
2
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
3
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
Saved in:
4
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
5
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
Saved in:
6
Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
Saved in:
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