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~isPartOf:"International journal of services technology and management"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Li, Xiang"
~subject:"Brand management"
~subject:"Competitive advantage"
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International journal of services technology and management
Journal of travel and tourism marketing
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Reexamining the dimensionality of brand loyalty : a case of the cruise industry
Li, Xiang
;
Petrick, James F.
- In:
Journal of travel and tourism marketing
25
(
2008
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10003778051
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