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~isPartOf:"International journal of sport finance"
~subject:"Advertising"
~subject:"Europe"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
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International journal of sport finance
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of advertising research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
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Faculty & research / Insead : working paper series
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the quarterly review of marketing communications
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Broadcast rights and competitive balance in European soccer
Peeters, Thomas
- In:
International journal of sport finance
6
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10009272246
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2
The impact of pooling and sharing broadcast rights in professional team sports
Kesenne, Stefan
- In:
International journal of sport finance
4
(
2009
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003902781
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