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~isPartOf:"International journal of sport finance"
~subject:"Consumer behaviour"
~subject:"USA"
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International journal of sport finance
The journal of media economics
14
Journal of advertising research
7
Working paper / National Bureau of Economic Research, Inc.
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JMM : the international journal on media management
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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The American journal of economics and sociology
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Journal of promotion management : JPM
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Journal of sports economics
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Psychology & marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Applied economics
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Applied economics letters
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CESifo working papers
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing theory
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NBER working paper series
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Sport management review
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The journal of law & economics
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
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Annual Marketing Research Conference : contributed papers, 1953
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Brookings-Wharton papers on urban affairs
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Cultural studies and anti-consumerism : a critical encounter
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The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
2
On the edge of your seat : demand for football on television and the uncertainty of outcome hypothesis
Alavy, Kevin
;
Gaskell, Alison
;
Leach, Stephanie
; …
- In:
International journal of sport finance
5
(
2010
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10008729399
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