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~isPartOf:"International journal of sport finance"
~subject:"Fernsehprogramm"
~subject:"Television advertising"
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Fernsehprogramm
Television advertising
Football
7
Fußball
7
Television programme
6
Fernsehen
5
Professional sports
5
Profisport
5
Television
5
Sport event
4
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broadcasting
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demand
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television
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Alavy, Kevin
1
Barajas, Angel
1
Gaskell, Alison
1
Gasparetto, Thadeu
1
Kesenne, Stefan
1
Leach, Stephanie
1
Paul, Rodney J.
1
Puente, Víctor
1
Pérez, Leví
1
Rodríguez, Plácido
1
Szymanski, Stefan
1
Tainsky, Scott
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International journal of sport finance
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
36
The journal of media economics
31
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Journal of advertising research
16
JMM : the international journal on media management
14
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Discussion paper / Centre for Economic Policy Research
13
Zur Ökonomie der Unterhaltungsproduktion
12
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
11
CESifo working papers
8
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of promotion management : JPM
7
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
SpringerLink / Bücher
6
Tourism management : research, policies, practice
6
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
6
Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
Schriften zur Rundfunkökonomie
5
Sport management review
5
Applied economics letters
4
Discussion paper series / IZA
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
European journal of marketing : EJM
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Gabler Edition Wissenschaft
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
International journal on media management : JMM
4
Journal of economic behavior & organization : JEBO
4
Journal of marketing communications
4
Kyklos : international review for social sciences
4
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ECONIS (ZBW)
6
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1
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
2
Gender and television viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
3
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
4
Can advertising make free-to-air broadcasting more profitable than pay-TV?
Kesenne, Stefan
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 358-364
Persistent link: https://www.econbiz.de/10009693649
Saved in:
5
The betting market as a forecast of television ratings for primetime NFL football
Paul, Rodney J.
;
Weinbach, Andrew P.
- In:
International journal of sport finance
10
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011339300
Saved in:
6
On the edge of your seat : demand for football on television and the uncertainty of outcome hypothesis
Alavy, Kevin
;
Gaskell, Alison
;
Leach, Stephanie
; …
- In:
International journal of sport finance
5
(
2010
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10008729399
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