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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~subject:"Geschichte"
~subject:"USA"
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Geschichte
USA
Sportmarketing
162
Sports marketing
162
Consumer behaviour
101
Konsumentenverhalten
101
Professional sports
98
Profisport
98
Marketing theory
85
Marketingtheorie
85
Brand management
68
Markenführung
68
Sport
64
Sports
64
Economic history
63
United States
63
Wirtschaftsgeschichte
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History
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History of economic thought
55
Ökonomische Ideengeschichte
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Marketing history
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Advertising
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Marketing
52
Werbung
52
Sport event
51
Sportveranstaltung
51
Football
41
Fußball
41
Sport organization
40
Sportorganisation
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Sponsoring
36
Sponsorship
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Advertising history
33
Brand image
28
History of marketing thought
28
Markenimage
28
Marketing management
27
Marketingmanagement
27
Beziehungsmarketing
26
Relationship marketing
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Tadajewski, Mark
4
Witkowski, Terrence H.
4
Savitt, Ronald
3
Beard, Fred
2
DeGaris, Larry
2
Havard, Cody T.
2
Jones, D. G. Brian
2
Ross, Stephen D.
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Roy, Donald P.
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Shaw, Eric H.
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Won, Doyeon
2
Amato, Christie H.
1
Andrew, Damon P. S.
1
Antonov-Ovseenko, Anton A.
1
Argue, Evan
1
Bahng, Chang-ki
1
Bailey, Matthew
1
Battenfield, Frederick L.
1
Bayer, Thomas M.
1
Belfanti, Carlo
1
Belk, Russell W.
1
Bennett, Peter D.
1
Blais, Douglas D.
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Bourassa, Maureen A.
1
Branchik, Blaine
1
Branchik, Blaine J.
1
Broda, Michael D.
1
Brokalaki, Zafeirenia
1
Brown, Brandon
1
Brown, Stephen
1
Cardow, Andrew
1
Casper, Jonathan M.
1
Choi, Yun Seok
1
Clark, John S.
1
Cochoy, Franck
1
Cohen, Adam
1
Cooper, Coyte G.
1
Cunningham, Peggy
1
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International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of business research : JBR
98
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
56
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Journal of macromarketing : examining the interactions among markets, marketing, and society
44
Harvard business review : HBR
42
Journal of marketing management : MM
41
Journal of retailing and consumer services
39
Psychology & marketing
39
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
European journal of marketing : EJM
34
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
The journal of brand management : an international journal
34
Journal of global marketing
32
Services marketing quarterly
32
SpringerLink / Bücher
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
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ECONIS (ZBW)
119
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1
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
Historical research with Chinese multilateral historical
marketing
sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
3
Digitised historic newspapers as a primary source for
marketing
historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
4
Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie
;
Krisjanous, Jayne
;
Welland, Sarah
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 179-195
Persistent link: https://www.econbiz.de/10013329664
Saved in:
5
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
6
Commodifying ancient cultural heritage : the market evolution of the Parthenon temple
Brokalaki, Zafeirenia
;
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10012880735
Saved in:
7
Exploring British advertising and
marketing
history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
8
History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
Saved in:
9
The technicians of consumer society : the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
Rudberg, Elin Åström
;
Husz, Orsi
- In:
Journal of historical research in marketing
15
(
2023
)
2
,
pp. 77-97
Persistent link: https://www.econbiz.de/10014380803
Saved in:
10
Advertising as discursive reflections of the political realm : Turkish-Cypriot advertisements between 1940-1974
Yalkin, Cagri
;
Kahveci, Hayriye
;
Uygur, Kubra
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10014315013
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