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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~subject:"Konsumentenverhalten"
~subject:"USA"
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Konsumentenverhalten
USA
Sportmarketing
162
Sports marketing
162
Consumer behaviour
101
Professional sports
98
Profisport
98
Marketing theory
85
Marketingtheorie
85
Brand management
68
Markenführung
68
Sport
64
Sports
64
Economic history
63
United States
63
Wirtschaftsgeschichte
63
History
62
Geschichte
60
History of economic thought
55
Ökonomische Ideengeschichte
55
Marketing history
54
Advertising
52
Marketing
52
Werbung
52
Sport event
51
Sportveranstaltung
51
Football
41
Fußball
41
Sport organization
40
Sportorganisation
40
Sponsoring
36
Sponsorship
36
Advertising history
33
Brand image
28
History of marketing thought
28
Markenimage
28
Marketing management
27
Marketingmanagement
27
Beziehungsmarketing
26
Relationship marketing
26
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Article
146
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4
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150
Aufsatz in Zeitschrift
150
Collection of articles of several authors
4
Sammelwerk
4
Festschrift
2
Language
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English
150
Author
All
Tadajewski, Mark
4
Greenwell, T. Christopher
3
Alexandris, Kostas
2
Beard, Fred
2
Casper, Jonathan M.
2
DeGaris, Larry
2
Fullerton, Ronald A.
2
Greenhalgh, Greg
2
Hallmann, Kirstin
2
Hambrick, Marion E.
2
Hardin, Robin
2
Havard, Cody T.
2
Hill, Brad
2
Kim, Ari
2
Kim, Yu Kyoum
2
Minowa, Yuko
2
Morse, Alan L.
2
O'Reilly, Norm
2
Ross, Stephen D.
2
Roy, Donald P.
2
Shaw, Eric H.
2
Sotiriadou, Popi
2
Witkowski, Terrence H.
2
Won, Doyeon
2
Abdolmaleki, Hossein
1
Afshari, Mostafa
1
Agyemang, Kwame J. A.
1
Aitken, Robert
1
Alguacil, Mario
1
Amato, Christie H.
1
Andrew, Damon P. S.
1
Annamalai, Balamurugan
1
Argila-Irurita, Ana María
1
Argue, Evan
1
Arroyo-Cañada, Francisco-Javier
1
Asada, Akira
1
Avis, Mark
1
Babiak, Katherine
1
Babiak, Kathy
1
Baek, Woo-yeul
1
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Published in...
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International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Journal of business research : JBR
1,051
Journal of retailing and consumer services
961
International journal of hospitality management
352
The journal of product & brand management
333
The journal of brand management : an international journal
320
Psychology & marketing
279
Journal of marketing communications
219
Asia Pacific journal of marketing and logistics
214
Journal of the Academy of Marketing Science
206
Journal of marketing
201
European journal of marketing : EJM
200
Industrial marketing management : the international journal for industrial and high-tech firms
197
Journal of travel and tourism marketing
197
Journal of marketing management : MM
196
Journal of marketing research : JMR
192
SpringerLink / Bücher
190
The journal of services marketing
187
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
180
International journal of internet marketing and advertising : IJIMA
175
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
168
Journal of retailing
165
Marketing intelligence & planning
160
Cogent business & management
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Marketing letters : a journal of research in marketing
146
Journal of hospitality marketing & management
145
Tourism management : research, policies, practice
144
International journal of contemporary hospitality management
143
Journal of strategic marketing
142
International journal of consumer studies
137
The international review of retail, distribution and consumer research
134
International journal of retail & distribution management
133
Journal of global marketing
133
Journal of advertising research
132
Journal of international consumer marketing
132
Management science : journal of the Institute for Operations Research and the Management Sciences
130
The journal of consumer marketing
130
International journal of advertising : the review of marketing communications
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
117
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ECONIS (ZBW)
150
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
3
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
4
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
5
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
6
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
7
Mobile
marketing
influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
8
Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
9
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
10
A history of theories of decision-making and technologies for observation in the service of
marketing
Penrod, Joshua M.
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10014315015
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