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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~subject:"Profisport"
~subject:"USA"
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Profisport
USA
Sportmarketing
162
Sports marketing
162
Consumer behaviour
101
Konsumentenverhalten
101
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98
Marketing theory
85
Marketingtheorie
85
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68
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Pedersen, Paul M.
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DeGaris, Larry
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Richelieu, André
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2
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2
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2
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2
Yoh, Taeho
2
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1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Journal of business research : JBR
109
Sport marketing quarterly : preferred journal of the Sport Marketing Association
108
Journal of sport management : the official journal of the North American Society of Sport Management
104
Industrial marketing management : the international journal for industrial and high-tech firms
99
Working paper / National Bureau of Economic Research, Inc.
96
Sport management review
87
International journal of sports marketing & sponsorship
86
Journal of advertising research
72
European Sport management quarterly : ESMQ
69
Journal of marketing
56
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
46
European journal of operational research : EJOR
42
Harvard business review : HBR
42
Journal of marketing management : MM
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
41
Journal of retailing and consumer services
41
Psychology & marketing
40
Services marketing quarterly
39
SpringerLink / Bücher
38
The journal of brand management : an international journal
38
European journal of marketing : EJM
36
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
Journal of travel and tourism marketing
35
The journal of business & industrial marketing
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
The journal of services marketing
34
Journal of business ethics : JOBE
32
Journal of global marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Business horizons
27
Journal of marketing research : JMR
27
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ECONIS (ZBW)
145
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
3
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
4
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
5
Mobile
marketing
influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
6
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
7
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
8
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
9
The brand attachment and consumer behaviour in sports
marketing
contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
10
The "dark side" of professionalisation in national sport federations : a case study of the Swiss Floorball Federation
Ruoranen, Kaisa
;
Nagel, Siegfried
;
Lang, Grazia
;
Klenk, …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 442-464
Persistent link: https://www.econbiz.de/10014428314
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