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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~subject:"Relationship marketing"
~subject:"USA"
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Relationship marketing
USA
Sportmarketing
162
Sports marketing
162
Consumer behaviour
101
Konsumentenverhalten
101
Professional sports
98
Profisport
98
Marketing theory
85
Marketingtheorie
85
Brand management
68
Markenführung
68
Sport
64
Sports
64
Economic history
63
United States
63
Wirtschaftsgeschichte
63
History
62
Geschichte
60
History of economic thought
55
Ökonomische Ideengeschichte
55
Marketing history
54
Advertising
52
Marketing
52
Werbung
52
Sport event
51
Sportveranstaltung
51
Football
41
Fußball
41
Sport organization
40
Sportorganisation
40
Sponsoring
36
Sponsorship
36
Advertising history
33
Brand image
28
History of marketing thought
28
Markenimage
28
Marketing management
27
Marketingmanagement
27
Beziehungsmarketing
26
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83
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86
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86
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3
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3
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1
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English
86
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Tadajewski, Mark
3
Beard, Fred
2
DeGaris, Larry
2
Havard, Cody T.
2
Pedersen, Paul M.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Shaw, Eric H.
2
Won, Doyeon
2
Yoh, Taeho
2
Agrawal, Anand
1
Agyemang, Kwame J. A.
1
Aitken, Robert
1
Alexandris, Kostas
1
Alonso, Abel Duarte
1
Amato, Christie H.
1
Andrew, Damon P. S.
1
Argue, Evan
1
Athanassopoulou, Pinelopi
1
Avis, Mark
1
Babiak, Katherine
1
Bahng, Chang-ki
1
Battenfield, Frederick L.
1
Belk, Russell W.
1
Bennett, Peter D.
1
Bernal-García, Ainara
1
Biscaia, Rui
1
Blais, Douglas D.
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Bourassa, Maureen A.
1
Branchik, Blaine J.
1
Broda, Michael D.
1
Brown, Brandon
1
Brown, Stephen
1
Bukstein, Scott
1
Casper, Jonathan M.
1
Choi, Yun Seok
1
Clark, John S.
1
Clavio, Galen E.
1
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Published in...
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International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Journal of business research : JBR
706
Journal of retailing and consumer services
605
Industrial marketing management : the international journal for industrial and high-tech firms
483
International journal of hospitality management
311
SpringerLink / Bücher
284
The journal of services marketing
236
The journal of business & industrial marketing
218
Journal of the Academy of Marketing Science
198
The service industries journal
189
Journal of strategic marketing
172
Journal of marketing
169
International journal of electronic customer relationship management : IJECRM
141
Journal of travel and tourism marketing
141
The journal of product & brand management
133
Journal of hospitality marketing & management
132
Journal of service research : JSR
132
The journal of brand management : an international journal
131
Psychology & marketing
130
European journal of marketing : EJM
125
International journal of contemporary hospitality management
125
Tourism management : research, policies, practice
125
Asia Pacific journal of marketing and logistics
116
Journal of marketing management : MM
115
Journal of service management
114
Marketing intelligence & planning
112
Journal of retailing
111
Services marketing quarterly
110
Gabler Edition Wissenschaft
107
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
Cogent business & management
102
Working paper / National Bureau of Economic Research, Inc.
100
European journal of operational research : EJOR
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Business horizons
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
85
Journal of financial services marketing : JFSM
84
Service business
82
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ECONIS (ZBW)
86
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1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
Mobile
marketing
influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
3
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
4
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
7
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
8
The brand attachment and consumer behaviour in sports
marketing
contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
9
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
10
What's so funny about
marketing
? : twentieth-century cartoonist portrayals of US
marketing
Jorgensen, Brian K.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
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