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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Sportmarketing"
~subject:"USA"
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Sportmarketing
USA
Consumer behaviour
241
Konsumentenverhalten
241
Market research
172
Marktforschung
172
Sports marketing
159
Brand management
99
Markenführung
99
Professional sports
97
Profisport
97
Beziehungsmarketing
68
Relationship marketing
68
Sport
66
Sports
66
United States
63
Internet marketing
62
Online-Marketing
62
Brand image
58
Markenimage
58
Marketing management
52
Marketingmanagement
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Advertising effects
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Sport event
51
Sportveranstaltung
51
Werbewirkung
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Social Web
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Social web
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Theorie
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Theory
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Football
41
Fußball
41
Sport organization
39
Sportorganisation
39
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Sponsorship
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Viral marketing
36
Virales Marketing
36
Experiment
31
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O'Reilly, Norm
6
Séguin, Benoit
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Pedersen, Paul M.
5
Richelieu, André
4
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3
Dickson, Geoff
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Greenwell, T. Christopher
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International journal of sport management and marketing : IJSMM
Journal of marketing research : JMR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
154
Journal of sport management : the official journal of the North American Society of Sport Management
134
Journal of business research : JBR
133
International journal of sports marketing & sponsorship
129
Sport management review
119
European Sport management quarterly : ESMQ
106
Industrial marketing management : the international journal for industrial and high-tech firms
100
Working paper / National Bureau of Economic Research, Inc.
97
Journal of advertising research
74
Journal of marketing
58
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of the Academy of Marketing Science
47
European journal of marketing : EJM
45
Journal of marketing management : MM
45
European journal of operational research : EJOR
43
SpringerLink / Bücher
43
Harvard business review : HBR
42
Journal of retailing and consumer services
42
Psychology & marketing
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
41
The journal of brand management : an international journal
41
The journal of business & industrial marketing
41
Journal of advertising : official publication of the American Academy of Advertising
38
Services marketing quarterly
38
Journal of travel and tourism marketing
37
Journal of marketing theory and practice
36
The journal of services marketing
36
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of business ethics : JOBE
32
Journal of global marketing
32
Journal of historical research in marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Business horizons
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
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ECONIS (ZBW)
196
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
3
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
4
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
5
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
6
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
7
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
8
When and how managers' responses to online reviews affect subsequent reviews
Wang, Yang
;
Chaudhry, Alexander
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011844978
Saved in:
9
Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
10
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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