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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Advertising effects"
~subject:"USA"
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Advertising effects
USA
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Konsumentenverhalten
124
Professional sports
97
Profisport
97
United States
72
Sport
64
Sports
64
Brand management
62
Markenführung
62
Sport event
50
Sportveranstaltung
50
Beziehungsmarketing
43
Relationship marketing
43
Football
41
Fußball
41
Marketing management
39
Marketingmanagement
39
Sport organization
39
Sportorganisation
39
Social Web
37
Social web
37
Sponsoring
36
Sponsorship
36
Brand image
35
Markenimage
35
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30
Online-Marketing
30
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Ball game
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Sportler
20
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sport marketing
19
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16
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87
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Briggs, Elten
2
D'Souza, Giles
2
DeGaris, Larry
2
Havard, Cody T.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Schumann, David W.
2
Won, Doyeon
2
Adjei, Mavis T.
1
Aggarwal, Praveen
1
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1
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1
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1
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1
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1
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1
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1
Ang, Tyson
1
Argue, Evan
1
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1
Asada, Akira
1
Ashley, Christy
1
Bahng, Chang-ki
1
Baker, Thomas L.
1
Barnes, Donald C.
1
Barry, James M.
1
Battenfield, Frederick L.
1
Bednarz Beauchamp, Michelle
1
Behnoosh, Shima
1
Besharat, Ali
1
Blais, Douglas D.
1
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1
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1
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1
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1
Brashear-Alejandro, Thomas
1
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1
Bright, Laura F.
1
Brockhaus, Sebastian
1
Broda, Michael D.
1
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International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
217
Journal of advertising research
163
Journal of marketing communications
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
International journal of advertising : the review of marketing communications
113
International journal of advertising : the quarterly review of marketing communications
111
Industrial marketing management : the international journal for industrial and high-tech firms
106
Working paper / National Bureau of Economic Research, Inc.
99
Psychology & marketing
89
Journal of advertising : official publication of the American Academy of Advertising
87
Journal of retailing and consumer services
83
International journal of internet marketing and advertising : IJIMA
78
Journal of marketing
75
SpringerLink / Bücher
71
Journal of promotion management : JPM
70
Journal of marketing research : JMR
69
European journal of marketing : EJM
67
International journal of hospitality management
66
Journal of the Academy of Marketing Science
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Health marketing quarterly
61
Journal of promotion management : innovations in planning and applied research
61
Journal of marketing management : MM
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Sport marketing quarterly : preferred journal of the Sport Marketing Association
59
The journal of brand management : an international journal
58
The journal of product & brand management
55
Management science : journal of the Institute for Operations Research and the Management Sciences
53
American journal of agricultural economics
51
Journal of global marketing
50
Journal of travel and tourism marketing
46
Harvard business review : HBR
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of macromarketing : examining the interactions among markets, marketing, and society
42
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
42
European journal of operational research : EJOR
41
Marketing letters : a journal of research in marketing
41
Journal of business ethics : JOBE
37
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ECONIS (ZBW)
87
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1
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
2
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
3
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
4
Humor effectiveness in social video engagement
Barry, James M.
;
Graça, Sandra S.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10011884515
Saved in:
5
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
6
The impact of endorsement on a sport-based social
marketing
campaign
Behnoosh, Shima
;
Pearson, Michael N.
;
Dickson, Geoff
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 478-500
Persistent link: https://www.econbiz.de/10011989740
Saved in:
7
The importance of product/service quality for frontline
marketing
employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
8
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
9
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
10
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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