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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Internet marketing"
~subject:"USA"
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Internet marketing
USA
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Konsumentenverhalten
124
Professional sports
97
Profisport
97
United States
72
Sport
64
Sports
64
Brand management
62
Markenführung
62
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50
Sportveranstaltung
50
Beziehungsmarketing
43
Relationship marketing
43
Football
41
Fußball
41
Marketing management
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Marketingmanagement
39
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37
Social web
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Sponsorship
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Sportler
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19
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sport marketing
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Abeza, Gashaw
2
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2
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2
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2
Ross, Stephen D.
2
Roy, Donald P.
2
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1
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1
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1
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1
Ang, Tyson
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
404
Journal of retailing and consumer services
220
International journal of internet marketing and advertising : IJIMA
203
Industrial marketing management : the international journal for industrial and high-tech firms
166
Journal of advertising research
160
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
143
International journal of hospitality management
137
Journal of marketing communications
130
SpringerLink / Bücher
127
Management science : journal of the Institute for Operations Research and the Management Sciences
111
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
108
International journal of advertising : the review of marketing communications
105
Working paper / National Bureau of Economic Research, Inc.
103
Journal of marketing
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Tourism management : research, policies, practice
95
Information systems research : ISR
93
International journal of electronic marketing and retailing : IJEMR
89
Psychology & marketing
89
Journal of marketing management : MM
85
Journal of internet commerce
84
Journal of the Academy of Marketing Science
81
Business horizons
79
International journal of advertising : the quarterly review of marketing communications
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Journal of promotion management : innovations in planning and applied research
77
Journal of travel and tourism marketing
77
The journal of product & brand management
76
Technological forecasting & social change : an international journal
75
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
71
Journal of marketing research : JMR
69
The journal of brand management : an international journal
68
European journal of marketing : EJM
67
Journal of hospitality marketing & management
66
Electronic commerce research
65
International journal of technology marketing : IJTMkt
65
Journal of promotion management : JPM
65
Springer eBook Collection
65
Cogent business & management
62
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
3
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
4
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
5
Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
6
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
7
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
8
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
9
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
10
Marketing
leaders and social media : blending personal and professional identities
Sihi, Debika
;
Lawson, Kara
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011884473
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