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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Konsumentenverhalten"
~subject:"USA"
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Konsumentenverhalten
USA
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Professional sports
97
Profisport
97
United States
72
Sport
64
Sports
64
Brand management
62
Markenführung
62
Sport event
50
Sportveranstaltung
50
Beziehungsmarketing
43
Relationship marketing
43
Football
41
Fußball
41
Marketing management
39
Marketingmanagement
39
Sport organization
39
Sportorganisation
39
Social Web
37
Social web
37
Sponsoring
36
Sponsorship
36
Brand image
35
Markenimage
35
Internet marketing
30
Online-Marketing
30
Athletes
20
Ball game
20
Ballsport
20
Sportler
20
Advertising effects
19
Werbewirkung
19
sport marketing
19
Sport policy
16
Sportpolitik
16
Viral marketing
16
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47
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Article
166
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2
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168
Aufsatz in Zeitschrift
168
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2
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2
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1
Übersichtsarbeit
1
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English
168
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Greenwell, T. Christopher
3
Ramirez, Edward
3
Schumann, David W.
3
Alexandris, Kostas
2
Anitsal, Ismet
2
Briggs, Elten
2
Casper, Jonathan M.
2
Curran, James M.
2
D'Souza, Giles
2
DeGaris, Larry
2
Deitz, George D.
2
Greenhalgh, Greg
2
Hair, Joseph F.
2
Hallmann, Kirstin
2
Hambrick, Marion E.
2
Hardin, Robin
2
Havard, Cody T.
2
Hill, Brad
2
Jussila, Iiro
2
Kim, Ari
2
Kim, Yu Kyoum
2
Morse, Alan L.
2
Nakamoto, Kent
2
O'Reilly, Norm
2
Ross, Stephen D.
2
Roy, Donald P.
2
Sarstedt, Marko
2
Sotiriadou, Popi
2
Tarkiainen, Anssi
2
Won, Doyeon
2
Abdolmaleki, Hossein
1
Adjei, Mavis T.
1
Afshari, Mostafa
1
Aggarwal, Praveen
1
Agyemang, Kwame J. A.
1
Albaum, Gerald S.
1
Alguacil, Mario
1
Alhouti, Sarah
1
Allaway, Arthur W.
1
Amato, Christie H.
1
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Published in...
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International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
1,051
Journal of retailing and consumer services
961
International journal of hospitality management
352
The journal of product & brand management
333
The journal of brand management : an international journal
320
Psychology & marketing
279
Journal of marketing communications
219
Asia Pacific journal of marketing and logistics
214
Journal of the Academy of Marketing Science
206
Journal of marketing
201
European journal of marketing : EJM
200
Industrial marketing management : the international journal for industrial and high-tech firms
197
Journal of travel and tourism marketing
197
Journal of marketing management : MM
196
Journal of marketing research : JMR
192
SpringerLink / Bücher
190
The journal of services marketing
187
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
180
International journal of internet marketing and advertising : IJIMA
175
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
168
Journal of retailing
165
Marketing intelligence & planning
160
Cogent business & management
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Marketing letters : a journal of research in marketing
146
Journal of hospitality marketing & management
145
Tourism management : research, policies, practice
144
International journal of contemporary hospitality management
143
Journal of strategic marketing
142
International journal of consumer studies
137
The international review of retail, distribution and consumer research
134
International journal of retail & distribution management
133
Journal of global marketing
133
Journal of advertising research
132
Journal of international consumer marketing
132
Management science : journal of the Institute for Operations Research and the Management Sciences
130
The journal of consumer marketing
130
International journal of advertising : the review of marketing communications
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
117
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ECONIS (ZBW)
168
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
3
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
4
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
5
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
6
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
7
Mobile
marketing
influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
8
Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
9
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
10
Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
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