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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Markenführung"
~subject:"USA"
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Markenführung
USA
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Konsumentenverhalten
124
Professional sports
97
Profisport
97
United States
72
Sport
64
Sports
64
Brand management
62
Sport event
50
Sportveranstaltung
50
Beziehungsmarketing
43
Relationship marketing
43
Football
41
Fußball
41
Marketing management
39
Marketingmanagement
39
Sport organization
39
Sportorganisation
39
Social Web
37
Social web
37
Sponsoring
36
Sponsorship
36
Brand image
35
Markenimage
35
Internet marketing
30
Online-Marketing
30
Athletes
20
Ball game
20
Ballsport
20
Sportler
20
Advertising effects
19
Werbewirkung
19
sport marketing
19
Sport policy
16
Sportpolitik
16
Viral marketing
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O'Reilly, Norm
4
Richelieu, André
4
Briggs, Elten
2
DeGaris, Larry
2
Hallmann, Kirstin
2
Havard, Cody T.
2
Hill, Brad
2
Liu, Jonathan
2
Pons, Frank
2
Ross, Stephen D.
2
Roy, Donald P.
2
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2
Solomon, Michael R.
2
Sotiriadou, Popi
2
Séguin, Benoit
2
Walker, Matthew
2
Wilson, Jonathan A. J.
2
Won, Doyeon
2
Adjei, Mavis T.
1
Aggarwal, Praveen
1
Agyemang, Kwame J. A.
1
Albaum, Gerald S.
1
Alexandris, Kostas
1
Allaway, Arthur W.
1
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1
Amos, Clinton
1
Andrew, Damon P. S.
1
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1
Ang, Tyson
1
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1
Arnold, Todd J.
1
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1
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1
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1
Badrinarayanan, Vishag
1
Bahng, Chang-ki
1
Baker, Thomas L.
1
Baptista, João
1
Barbosa, Belem
1
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1
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International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
670
The journal of brand management : an international journal
556
The journal of product & brand management
389
Journal of retailing and consumer services
323
SpringerLink / Bücher
282
Industrial marketing management : the international journal for industrial and high-tech firms
201
European journal of marketing : EJM
152
International journal of hospitality management
151
Psychology & marketing
150
Journal of marketing management : MM
136
Journal of marketing
131
Journal of advertising research
123
Journal of marketing communications
123
Journal of the Academy of Marketing Science
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
119
Marketing intelligence & planning
117
Asia Pacific journal of marketing and logistics
113
Working paper / National Bureau of Economic Research, Inc.
103
Journal of strategic marketing
99
The IUP journal of brand management : IJBRM
92
Sport marketing quarterly : preferred journal of the Sport Marketing Association
88
Journal of global marketing
87
Journal of travel and tourism marketing
85
International journal of internet marketing and advertising : IJIMA
84
Journal of fashion marketing and management
82
Marketing letters : a journal of research in marketing
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
Journal of marketing research : JMR
78
Journal of promotion management : JPM
76
Springer eBook Collection
76
Business horizons
75
Tourism management : research, policies, practice
75
Journal of promotion management : innovations in planning and applied research
74
International marketing review
73
Journal of international consumer marketing
73
The journal of consumer marketing
70
Innovatives Markenmanagement
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
The journal of business & industrial marketing
67
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ECONIS (ZBW)
124
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
3
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
4
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
5
Mobile
marketing
influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
6
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
7
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
8
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
9
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
10
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
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