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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Marketing management"
~subject:"USA"
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Marketing management
USA
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Konsumentenverhalten
124
Professional sports
97
Profisport
97
United States
72
Sport
64
Sports
64
Brand management
62
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50
Sportveranstaltung
50
Beziehungsmarketing
43
Relationship marketing
43
Football
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Marketingmanagement
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37
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37
Sponsoring
36
Sponsorship
36
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Markenimage
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Online-Marketing
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Ballsport
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Sportler
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19
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sport marketing
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DeGaris, Larry
3
Briggs, Elten
2
Butler, Timothy D.
2
Correia, Abel
2
D'Souza, Giles
2
Ellinger, Alexander E.
2
Franke, George R.
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Ross, Stephen D.
2
Roy, Donald P.
2
Schumann, David W.
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2
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1
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1
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1
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1
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1
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1
Amos, Clinton
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Andrew, Damon P. S.
1
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Ang, Tyson
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1
Besharat, Ali
1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
396
Industrial marketing management : the international journal for industrial and high-tech firms
329
SpringerLink / Bücher
197
Journal of strategic marketing
195
Journal of marketing management : MM
152
European journal of marketing : EJM
151
Journal of the Academy of Marketing Science
146
Europäische Hochschulschriften / 5
132
Journal of marketing
131
The journal of business & industrial marketing
131
Journal of marketing communications
117
Journal of retailing and consumer services
116
Journal of advertising research
104
Working paper / National Bureau of Economic Research, Inc.
97
Marketing intelligence & planning
92
The journal of brand management : an international journal
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
International journal of hospitality management
79
Gabler Edition Wissenschaft
78
Journal of global marketing
72
Psychology & marketing
70
Business horizons
68
Harvard business review : HBR
67
Springer eBook Collection
66
The journal of product & brand management
65
Journal of marketing research : JMR
63
Journal of business ethics : JOBE
62
Harvard-Business-Manager : das Wissen der Besten
59
Lehrbuch
58
The marketing review
58
International marketing review
56
Asia Pacific journal of marketing and logistics
55
American journal of agricultural economics
52
Journal of advertising : official publication of the American Academy of Advertising
52
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of business-to-business marketing
50
Journal of macromarketing : examining the interactions among markets, marketing, and society
50
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ECONIS (ZBW)
100
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1
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
2
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
3
Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
4
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
5
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
6
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
7
The importance of product/service quality for frontline
marketing
employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
8
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
9
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
10
How firms implement
marketing
strategies in emerging markets : an empirical assessment of the 4A
marketing
mix framework
Dadzie, Kofi Q.
;
Amponsah, David K.
;
Dadzie, Charlene A.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 234-256
Persistent link: https://www.econbiz.de/10011738263
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