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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Sport"
~subject:"USA"
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Sport
USA
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Konsumentenverhalten
124
Professional sports
97
Profisport
97
United States
72
Sports
64
Brand management
62
Markenführung
62
Sport event
50
Sportveranstaltung
50
Beziehungsmarketing
43
Relationship marketing
43
Football
41
Fußball
41
Marketing management
39
Marketingmanagement
39
Sport organization
39
Sportorganisation
39
Social Web
37
Social web
37
Sponsoring
36
Sponsorship
36
Brand image
35
Markenimage
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30
Online-Marketing
30
Athletes
20
Ball game
20
Ballsport
20
Sportler
20
Advertising effects
19
Werbewirkung
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sport marketing
19
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16
Sportpolitik
16
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O'Reilly, Norm
4
Séguin, Benoit
4
Greenwell, T. Christopher
3
Scheerder, Jeroen
3
Baker, Pamela Hudson
2
Baker, Robert E.
2
Briggs, Elten
2
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2
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2
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2
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2
Morse, Alan L.
2
Naraine, Michael L.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Schumann, David W.
2
Thibaut, Erik
2
Vos, Steven
2
Won, Doyeon
2
Abbott, Gavin
1
Abdolmaleki, Hossein
1
Abeza, Gashaw
1
Adjei, Mavis T.
1
Aggarwal, Praveen
1
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1
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1
Amato, Christie H.
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1
Annamalai, Balamurugan
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Argila-Irurita, Ana María
1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
122
Industrial marketing management : the international journal for industrial and high-tech firms
99
Working paper / National Bureau of Economic Research, Inc.
96
Sport management review
92
Journal of sport management : the official journal of the North American Society of Sport Management
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
90
International journal of sports marketing & sponsorship
81
Journal of advertising research
72
European Sport management quarterly : ESMQ
62
Journal of marketing
55
International journal of hospitality management
54
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
SpringerLink / Bücher
45
European journal of operational research : EJOR
43
Journal of marketing management : MM
43
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
42
Journal of retailing and consumer services
41
Psychology & marketing
41
European journal of marketing : EJM
40
Journal of advertising : official publication of the American Academy of Advertising
37
Services marketing quarterly
36
Journal of travel and tourism marketing
35
The journal of business & industrial marketing
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
The journal of brand management : an international journal
34
The journal of services marketing
33
Journal of global marketing
32
Journal of business ethics : JOBE
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of marketing research : JMR
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Business horizons
28
Europäische Hochschulschriften / 5
28
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ECONIS (ZBW)
129
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1
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
2
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
3
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
4
Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
5
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
6
Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
Saved in:
7
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
8
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
9
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
10
The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.
;
Parent, Milena M.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
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