//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Sportorganisation"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sportorganisation
USA
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Konsumentenverhalten
124
Professional sports
97
Profisport
97
United States
72
Sport
64
Sports
64
Brand management
62
Markenführung
62
Sport event
50
Sportveranstaltung
50
Beziehungsmarketing
43
Relationship marketing
43
Football
41
Fußball
41
Marketing management
39
Marketingmanagement
39
Sport organization
39
Social Web
37
Social web
37
Sponsoring
36
Sponsorship
36
Brand image
35
Markenimage
35
Internet marketing
30
Online-Marketing
30
Athletes
20
Ball game
20
Ballsport
20
Sportler
20
Advertising effects
19
Werbewirkung
19
sport marketing
19
Sport policy
16
Sportpolitik
16
Viral marketing
16
more ...
less ...
Online availability
All
Undetermined
31
Type of publication
All
Article
105
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
110
Aufsatz in Zeitschrift
110
Collection of articles of several authors
5
Sammelwerk
5
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
110
Author
All
Alonso, Abel Duarte
2
Briggs, Elten
2
DeGaris, Larry
2
Hardin, Robin
2
Havard, Cody T.
2
O'Reilly, Norm
2
Richelieu, André
2
Ross, Stephen D.
2
Roy, Donald P.
2
Scheerder, Jeroen
2
Schlesinger, Torsten
2
Schumann, David W.
2
Turner, Paul
2
Won, Doyeon
2
Abbott, Gavin
1
Adjei, Mavis T.
1
Aggarwal, Praveen
1
Albaum, Gerald S.
1
Alexander, Ted
1
Allaway, Arthur W.
1
Amato, Christie H.
1
Amos, Clinton
1
Andrew, Damon P. S.
1
Andrews, Heather
1
Andrews, Martha C.
1
Ang, Tyson
1
Annamalai, Balamurugan
1
Argue, Evan
1
Arguelles, Diego
1
Arnold, Todd J.
1
Ashley, Christy
1
Atwater, Christopher
1
Bahng, Chang-ki
1
Baker, Pamela Hudson
1
Baker, Robert E.
1
Baker, Thomas L.
1
Barnes, Donald C.
1
Barros, Carlos Pestana
1
Basu, Rituparna
1
Battenfield, Frederick L.
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
105
Industrial marketing management : the international journal for industrial and high-tech firms
99
Working paper / National Bureau of Economic Research, Inc.
96
Sport marketing quarterly : preferred journal of the Sport Marketing Association
75
Journal of advertising research
72
Journal of sport management : the official journal of the North American Society of Sport Management
67
Journal of marketing
55
International journal of hospitality management
53
Sport management review
52
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
International journal of sports marketing & sponsorship
48
Journal of the Academy of Marketing Science
45
European Sport management quarterly : ESMQ
42
Harvard business review : HBR
42
Psychology & marketing
41
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
European journal of operational research : EJOR
39
Journal of retailing and consumer services
39
The journal of brand management : an international journal
39
Journal of advertising : official publication of the American Academy of Advertising
36
Services marketing quarterly
36
Journal of travel and tourism marketing
35
European journal of marketing : EJM
34
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
The journal of services marketing
34
The journal of business & industrial marketing
33
Journal of global marketing
32
Journal of business ethics : JOBE
31
SpringerLink / Bücher
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of historical research in marketing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Journal of service research : JSR
27
more ...
less ...
Source
All
ECONIS (ZBW)
110
Showing
1
-
10
of
110
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
2
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
3
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
4
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
5
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
6
The importance of product/service quality for frontline
marketing
employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
7
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
8
The "dark side" of professionalisation in national sport federations : a case study of the Swiss Floorball Federation
Ruoranen, Kaisa
;
Nagel, Siegfried
;
Lang, Grazia
;
Klenk, …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 442-464
Persistent link: https://www.econbiz.de/10014428314
Saved in:
9
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
10
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->