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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Sportveranstaltung"
~subject:"USA"
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Sportveranstaltung
USA
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Konsumentenverhalten
124
Professional sports
97
Profisport
97
United States
72
Sport
64
Sports
64
Brand management
62
Markenführung
62
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50
Beziehungsmarketing
43
Relationship marketing
43
Football
41
Fußball
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Marketing management
39
Marketingmanagement
39
Sport organization
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37
Social web
37
Sponsoring
36
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36
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Markenimage
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Sportler
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sport marketing
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Pegoraro, Ann
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2
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2
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2
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O'Reilly, Norm
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International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
114
Industrial marketing management : the international journal for industrial and high-tech firms
99
Working paper / National Bureau of Economic Research, Inc.
97
Sport marketing quarterly : preferred journal of the Sport Marketing Association
82
Journal of advertising research
73
Journal of sport management : the official journal of the North American Society of Sport Management
66
Journal of marketing
56
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Sport management review
50
International journal of sports marketing & sponsorship
46
Journal of the Academy of Marketing Science
45
Journal of travel and tourism marketing
45
Harvard business review : HBR
42
Journal of marketing management : MM
42
Psychology & marketing
41
European journal of marketing : EJM
40
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of retailing and consumer services
39
European Sport management quarterly : ESMQ
37
European journal of operational research : EJOR
37
Journal of advertising : official publication of the American Academy of Advertising
37
SpringerLink / Bücher
36
Tourism management : research, policies, practice
36
The journal of business & industrial marketing
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
The journal of brand management : an international journal
34
Journal of global marketing
33
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of services marketing
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Business horizons
28
Journal of historical research in marketing
28
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ECONIS (ZBW)
109
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1
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
2
Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
3
Does home location put young athletes under pressure?
Kristiansen, Elsa
;
Schnitzer, Martin
;
Houlihan, Barrie
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 226-244
Persistent link: https://www.econbiz.de/10012697144
Saved in:
4
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
5
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
6
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
7
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
8
The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.
;
Parent, Milena M.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
Saved in:
9
The role of patriotism in the city-brand-sport-event relationship
Kapareliotis, Ilias
;
Voutsina, Katerina
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10012523266
Saved in:
10
Ambush
marketing
and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
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