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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"USA"
~type_genre:"Systematic review"
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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