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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Sportmarketing"
~subject:"USA"
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Sportmarketing
USA
Sports marketing
282
Professional sports
181
Profisport
181
Consumer behaviour
162
Konsumentenverhalten
162
Sport
134
Sports
134
Sport event
94
Sportveranstaltung
94
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Football
79
Fußball
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Brand management
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Markenführung
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Sponsoring
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Sponsorship
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United States
62
Beziehungsmarketing
50
Relationship marketing
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49
Markenimage
49
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39
Social web
39
Athletes
31
Sportler
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Ball game
28
Ballsport
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Sport policy
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Internet marketing
25
Online-Marketing
25
sport marketing
23
Event marketing
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22
Management
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Marketingmanagement
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10
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Séguin, Benoit
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Kunkel, Thilo
8
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7
Heere, Bob
6
Katz, Matthew
6
McDonald, Heath
6
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5
Karg, Adam
5
Ko, Yong Jae
5
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4
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4
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4
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4
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4
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4
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4
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4
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4
Hambrick, Marion E.
4
Hoeber, Larena
4
Inoue, Yuhei
4
Kim, Yu Kyoum
4
Richelieu, André
4
Sveinson, Katherine
4
Turner, Paul
4
Watanabe, Nicholas M.
4
Bennett, Gregg
3
Chadwick, Simon
3
DeGaris, Larry
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3
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3
Hill, Brad
3
Kwak, Dae Hee
3
Lock, Daniel
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3
Parent, Milena M.
3
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3
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3
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International journal of sport management and marketing : IJSMM
Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing quarterly : preferred journal of the Sport Marketing Association
154
Journal of business research : JBR
133
International journal of sports marketing & sponsorship
129
Sport management review
119
European Sport management quarterly : ESMQ
106
Industrial marketing management : the international journal for industrial and high-tech firms
100
Working paper / National Bureau of Economic Research, Inc.
97
Journal of advertising research
74
Journal of marketing
58
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of the Academy of Marketing Science
47
European journal of marketing : EJM
45
Journal of marketing management : MM
45
European journal of operational research : EJOR
43
SpringerLink / Bücher
43
Harvard business review : HBR
42
Journal of retailing and consumer services
42
Psychology & marketing
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
41
The journal of brand management : an international journal
41
The journal of business & industrial marketing
41
Journal of advertising : official publication of the American Academy of Advertising
38
Services marketing quarterly
38
Journal of travel and tourism marketing
37
Journal of marketing theory and practice
36
The journal of services marketing
36
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of business ethics : JOBE
32
Journal of global marketing
32
Journal of historical research in marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Business horizons
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of marketing research : JMR
28
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ECONIS (ZBW)
302
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
The effect of digital integrated
marketing
communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
3
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
4
Sports sponsorship announcements and
marketing
capability
Eshghi, Kamran
;
Shahriari, Hesam
;
Ray, Sourav
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10013426056
Saved in:
5
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
6
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
7
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
8
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
9
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
10
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
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