//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Managerial and decision economics : MDE ; the international journal of research and progress in management economics"
~subject:"Ballsport"
~subject:"Celebrity endorsement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportlerinnen"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Ballsport
Celebrity endorsement
Athletes
54
Sportler
54
USA
16
United States
16
Professional sports
14
Profisport
14
Sportmarketing
14
Sports marketing
14
Football
12
Fußball
12
Sport
11
Sports
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Sport organization
9
Sportorganisation
9
Brand image
7
Celebrity-Werbung
7
Markenimage
7
Higher education institution
6
Hochschule
6
Ball game
5
Lohn
5
Sport management
5
Sportmanagement
5
Wages
5
Bibliometrics
4
Bibliometrie
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Data envelopment analysis
3
Data-Envelopment-Analyse
3
Frauen
3
Großbritannien
3
Monopson
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Babiak, Kathy
1
Behnoosh, Shima
1
Breuer, Christoph
1
Chiba, Naoki
1
Chung, Kyu-Soo
1
Dickson, Geoff
1
Felbert, Aaron von
1
Hambrick, Marion E.
1
Hwang, Geumchan
1
Kaburakis, Anastasios
1
Liu, Jonathan
1
Mahoney, Tara Q.
1
Miceli, Thomas J.
1
Pearson, Michael N.
1
Tainsky, Scott
1
Tzoumaka, Eugenia
1
Volz, Brian D.
1
Wilson, Jonathan A. J.
1
Yu, Chia-chen
1
Zarkada, Anna
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
Journal of sports economics
49
International journal of sport finance
14
International journal of sports marketing & sponsorship
10
Applied economics
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
Sport management review
9
Applied economics letters
8
Sport and migration : borders, boundaries and crossings
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Discussion paper series / IZA
5
Middlebury College working paper series
5
Department of Economics working paper
4
Discussion paper and working paper series / QUT School of Economics and Finance
4
Eastern economic journal
4
European Sport management quarterly : ESMQ
4
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
Atlantic economic journal : AEJ
2
Diskussionspapier / Centrum für Interdisziplinäre Wirtschaftsforschung
2
European journal of marketing : EJM
2
Human performance
2
IZA Discussion Paper
2
International Journal of Financial Studies : open access journal
2
International journal of advertising : the review of marketing communications
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
Modern economy
2
New horizons in the economics of sport
2
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
2
Working papers / Department of Economics, West Virginia University
2
Academy of Management journal : AMJ
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Asia-Pacific journal of business administration
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
2
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
3
The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...
Hwang, Geumchan
;
Chung, Kyu-Soo
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
Saved in:
4
The impact of endorsement on a sport-based social marketing campaign
Behnoosh, Shima
;
Pearson, Michael N.
;
Dickson, Geoff
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 478-500
Persistent link: https://www.econbiz.de/10011989740
Saved in:
5
Globalisation and management of the National Basketball Association since the 1980s
Chiba, Naoki
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 143-157
Persistent link: https://www.econbiz.de/10009574585
Saved in:
6
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
7
Debating immortality : application of data envelopment analysis to voting for the Baseball Hall of Fame
Miceli, Thomas J.
;
Volz, Brian D.
- In:
Managerial and decision economics : MDE ; the …
33
(
2012
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10009533615
Saved in:
8
Professional athletes and charitable foundations : an exploratory investigation
Tainsky, Scott
;
Babiak, Kathy
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 133-153
Persistent link: https://www.econbiz.de/10009312157
Saved in:
9
"It's incredible - trust me" : exploring the role of celebrity athletes as marketers in online social networks
Hambrick, Marion E.
;
Mahoney, Tara Q.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009513384
Saved in:
10
International players from Asia : an analysis of text themes in news coverage
Yu, Chia-chen
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 389-403
Persistent link: https://www.econbiz.de/10003921433
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->