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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Reihe: Marketing : MAR"
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Search: subject_exact:"Product-line extension"
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Brand extension
8
Markentransfer
8
Brand management
5
Markenführung
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3
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3
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2018 PyeongChang Winter Games
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International journal of sport management and marketing : IJSMM
Reihe: Marketing : MAR
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
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European journal of marketing : EJM
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Brand management ; Vol. 3
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Journal of the Academy of Marketing Science
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The IUP journal of brand management : IJBRM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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ECONIS (ZBW)
8
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1
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
2
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
3
Adaption gesellschaftlicher Trends durch Markentransfers : eine empirische Analyse zur Identifikation relevanter Stellhebel für die Imageaktualisierung
Hubert, Frank
;
Huber, Frank
;
Meyer, Frederik
; …
-
2016
-
1. Auflage März 2016
Persistent link: https://www.econbiz.de/10011453747
Saved in:
4
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
5
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
6
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
7
Markenerweiterungsstrategien in der Konsumgüterindustrie : empirische Untersuchung zur Bedeutung der Unternehmensmarke
Kaup, Gordon
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003746869
Saved in:
8
Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566255
Saved in:
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