//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Research in consumer behavior"
~person:"Zarkada, Anna"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonial advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Athletes
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Football
1
Fußball
1
Konsumentenverhalten
1
Markenführung
1
Professional sports
1
Profisport
1
Sportler
1
Sportmarketing
1
Sports marketing
1
brand associations
1
brandscape
1
celebrities
1
focus groups
1
football
1
human brands
1
qualitative research
1
sports celebrities
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Zarkada, Anna
Behnoosh, Shima
1
Breuer, Christoph
1
Chung, Kyu-Soo
1
Dickson, Geoff
1
Eagar, Toni
1
Felbert, Aaron von
1
Hambrick, Marion E.
1
Hwang, Geumchan
1
Lastovicka, John L.
1
Lindridge, Andrew
1
Liu, Jonathan
1
Mahoney, Tara Q.
1
Miller, Chadwick J.
1
Pearson, Michael N.
1
Tzoumaka, Eugenia
1
Wilson, Jonathan A. J.
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Research in consumer behavior
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->