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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Sponsorship"
~subject:"USA"
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Sponsorship
USA
Sportmarketing
305
Sports marketing
305
Professional sports
170
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170
Consumer behaviour
154
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154
Sport
111
Sports
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Sportler
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27
Werbewirkung
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sport marketing
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Greenwell, T. Christopher
6
Bennett, Gregg
4
Dees, Windy
4
Jensen, Jonathan A.
4
Kent, Aubrey
4
McKelvey, Steve
4
Ballouli, Khalid
3
DeGaris, Larry
3
Drayer, Joris
3
Ferreira, Mauricio
3
Ross, Stephen D.
3
Séguin, Benoit
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Walker, Matthew
3
Andrew, Damon P. S.
2
Bouchet, Adrien
2
Chalip, Laurence Hilmond
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Cooper, Coyte G.
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Dwyer, Brendan
2
Eddy, Terry
2
Grady, John
2
Greenhalgh, Greg
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Hall, Todd
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Havard, Cody T.
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Heere, Bob
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James, Jeffrey D.
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Lacey, Russell
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Lachowetz, Tony
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Lee, Jaedeock
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Scheinbaum, Angeline Close
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Shapiro, Stephen L.
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2
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International journal of sport management and marketing : IJSMM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
129
Industrial marketing management : the international journal for industrial and high-tech firms
100
Working paper / National Bureau of Economic Research, Inc.
98
Journal of advertising research
77
Journal of marketing
58
Journal of sport management : the official journal of the North American Society of Sport Management
56
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of the Academy of Marketing Science
49
Journal of marketing management : MM
47
Psychology & marketing
46
European journal of marketing : EJM
45
International journal of sports marketing & sponsorship
43
SpringerLink / Bücher
43
Harvard business review : HBR
42
Journal of advertising : official publication of the American Academy of Advertising
41
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of retailing and consumer services
40
The journal of business & industrial marketing
40
Sport management review
39
The journal of brand management : an international journal
39
Journal of marketing theory and practice
36
Journal of travel and tourism marketing
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Services marketing quarterly
34
Journal of global marketing
33
The journal of services marketing
33
Journal of business ethics : JOBE
32
International journal of advertising : the quarterly review of marketing communications
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
The journal of product & brand management
29
Journal of marketing research : JMR
28
Business horizons
27
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ECONIS (ZBW)
139
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1
Assessing returns from new sport
marketing
opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
2
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
3
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
4
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
5
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
6
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
7
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
8
Featuring the hometown team in cause-related sports
marketing
: a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
9
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked
marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
10
Ambush
marketing
and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
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